Athletics in Las Vegas Patches in Sacramento
Athletics to Promote Las Vegas on Jerseys during sacramento Stint: A Unique Baseball Sponsorship
Table of Contents
- Athletics to Promote Las Vegas on Jerseys during sacramento Stint: A Unique Baseball Sponsorship
- Q&A: Athletics’ Jersey Sponsorship Deal with Las Vegas convention and Visitors Authority (LVCVA)
- Key Questions and Answers
- Why are the Athletics wearing a “Las Vegas” patch on their jerseys while playing in Sacramento?
- How long is the sponsorship deal between the Athletics and the LVCVA?
- How much money is the LVCVA paying the Athletics for the jersey sponsorship?
- Why is this jersey patch sponsorship considered unusual?
- What does the head of the LVCVA, Steve Hill, think about this deal?
- Why couldn’t a similar deal have been done with the Raiders when they were moving to Las Vegas?
- Where will the “Las Vegas” patch be located on the jersey?
- will the Athletics display “Sacramento” on their jerseys?
- What is the LVCVA’s motivation behind this sponsorship?
- How does this sponsorship compare to other MLB jersey patch sponsorships?
- What is the LVCVA’s annual advertising budget?
- Summary Table: Athletics & LVCVA Sponsorship Deal
- Key Questions and Answers
As the Athletics prepare to play in Sacramento, they’re also gearing up to showcase their future home.The team will sport a “Las Vegas” patch on their jerseys, marking a distinctive partnership.
The three-year agreement between the A’s and the Las Vegas Convention and Visitors Authority (LVCVA) means that starting this season, fans will see “Las Vegas” emblazoned on the team’s uniforms. This occurs as the A’s plan to play in West Sacramento, Calif., before their anticipated move to a new stadium in Las Vegas in 2028. Construction for the Vegas stadium is scheduled to commence in june.
Strategic Partnership: A’s and Las Vegas
Team owner John Fisher emphasized the long-term vision of this collaboration, stating,
We’re going to be partners for a very, very long time, and we really thought that during these three years of interim play in Sacramento that celebrating coming to Vegas was something that was really significant.
John Fisher,Team Owner
This patch arrangement stands out. its unusual for a team to promote a location other than their current city.However, the A’s find themselves in an unprecedented situation after their departure from Oakland last season.
“We Like Weird and Wacky”: The LVCVA Viewpoint
Steve Hill, head of the LVCVA, embraces the unconventional nature of the deal:
We like weird and wacky. Every camera on every batter and every pitcher and every play in the field is going to have Las Vegas there. We certainly know it will prompt conversation. One, it’s unique, but two, it’s going to associate the A’s with Las Vegas for the three years that they’re building the stadium and getting ready to come here. And that’s going to happen in their park in Sacramento,but it’s going to happen in boston,in New York and Chicago and all these other markets that are going to be reminded … come to Vegas.
Steve Hill, Head of the LVCVA
Hill further explained the rarity of such an arrangement, noting that it wouldn’t have been appropriate for a team still located in the city they were leaving.
Frankly, one of the reasons that something like this hasn’t been done, at least for a team that’s moving, is that they’re still in the city they’re moving from. We couldn’t have done this with the Raiders, for example, because it would have just been rude. They’re in the city they’re moving from, and that’s kind of in your face, just not appropriate. But because they’re moving to Sacramento for three years before coming here, it opened up that possibility of doing that. It’s an unlikely situation to occur again often.
Steve hill, Head of the LVCVA
The Athletics will play at Sutter Health Park in West Sacramento,Calif. (Associated Press)
Financial Details of the Sponsorship
Typically, jersey sponsorships involve corporate partners. However, the LVCVA, a public entity funded by tax dollars, is taking a different approach. The deal stipulates payments to the A’s of $2.5 million in 2025, $2.75 million in 2026, and $3 million in 2028, according to Hill.
Major League Baseball’s central office must approve jersey sponsorships, ensuring they meet a minimum dollar value.Sources familiar with the process indicate that the A’s deal is close to this league minimum.
Hill has been instrumental in securing public funding for the team’s stadium in Vegas, advocating for a state bill that allocated $380 million.The LVCVA collaborates with the Las Vegas Stadium Authority,also headed by Hill,which oversees key agreements related to the A’s stadium,including the lease,development,and non-relocation terms.
Sacramento Patch and Team Identity
Adding to the unusual situation,while the A’s will promote their future home on one sleeve,they won’t display “Sacramento” on their chests during away games. The team, known as the Oakland Athletics from 1968 to 2024, prefers to be identified simply as the Athletics or A’s.
Though, for at least the 2025 season, they will feature a Sacramento patch on the opposite sleeve.The “Las Vegas” patch will be on the player’s dominant arm.
Fisher acknowledged the support from Sacramento, stating,
We’re very excited to be opening the season shortly here in Sacramento. It’s a great city and one that’s been extremely supportive of our coming there. But it’s always been clear from the beginning that our years in Sacramento were going to be interim years. I think sacramento is an unbelievable market for an expansion team down the road, but we’re coming to Las Vegas, and so we felt that it was appropriate and was the right thing to just be the Athletics during these interim years.
John Fisher, Team Owner
Sponsorship Market and LVCVA Budget
While the financial gain from this deal is modest compared to other baseball sponsorships, the A’s only recently began seeking a partner due to their transition from Oakland. It remains unclear if they pursued more conventional business sponsorships.
The Athletics initiated the idea of partnering with the LVCVA, with discussions beginning around December. the LVCVA considered the proposal, and the A’s presented their case six weeks ago, managing the process internally.
The New York Yankees’ sponsorship with Starr Insurance is considered the most lucrative baseball patch sponsorship, estimated at approximately $25 million annually.
The LVCVA’s annual advertising budget in 2024 was approximately $104 million, according to their report.
Further Reading
- A’s,Lawrence Butler agree to 7-year,$65.5 million extension: Source
- Athletics hire former Raiders exec Marc Badain as new team president ahead of Vegas move
- Spirit of Oakland A’s infuses Pixar’s ‘Win or Lose,’ with heroes in green and gold
(Top photo courtesy of the athletics)
This article dives into the unique sponsorship deal between the Athletics (A’s) baseball team and the Las Vegas Convention and Visitors Authority (LVCVA), where the team will wear a “las Vegas” patch on their jerseys while playing in Sacramento.
Key Questions and Answers
Why are the Athletics wearing a “Las Vegas” patch on their jerseys while playing in Sacramento?
The Athletics are wearing a “Las Vegas” patch as part of a three-year sponsorship agreement with the Las Vegas Convention and Visitors Authority (LVCVA). This initiative aims to promote Las Vegas, the A’s future home, during their interim period in sacramento before their anticipated move in 2028.
How long is the sponsorship deal between the Athletics and the LVCVA?
The sponsorship deal spans three years, covering the period the A’s will be playing in Sacramento.
How much money is the LVCVA paying the Athletics for the jersey sponsorship?
The LVCVA will pay the A’s:
2025: $2.5 million
2026: $2.75 million
* 2028: $3 million
Why is this jersey patch sponsorship considered unusual?
It is uncommon for a sports team to promote a city they don’t currently play in. Usually, jersey sponsorships showcase the city where the team is based or a corporate partner, but the A’s find themselves in a unique situation during their transition to Las Vegas.
What does the head of the LVCVA, Steve Hill, think about this deal?
Steve Hill embraces the unconventional nature of the deal, stating, “We like weird and wacky.” He believes it will generate conversation and consistently remind potential visitors about Las Vegas across various markets as the A’s play games in different cities.
Why couldn’t a similar deal have been done with the Raiders when they were moving to Las Vegas?
Steve hill explains that doing so would have been inappropriate as the Raiders were still located in the city they were leaving (oakland). Promoting Las Vegas while still playing in Oakland would have been considered “rude.” The A’s move to Sacramento as an interim location made the sponsorship possible.
Where will the “Las Vegas” patch be located on the jersey?
The “Las Vegas” patch will appear on the player’s dominant arm.
will the Athletics display “Sacramento” on their jerseys?
No, the team will not display “Sacramento” on their chests during away games.They prefer to be identified simply as the Athletics or A’s. however, they will feature a Sacramento patch on the opposite sleeve, at least for the 2025 season.
What is the LVCVA’s motivation behind this sponsorship?
The LVCVA aims to leverage the A’s games and media exposure to promote Las Vegas as a destination. They want to keep Las Vegas top-of-mind for potential visitors in major markets like Boston, New York, and Chicago.
How does this sponsorship compare to other MLB jersey patch sponsorships?
The New York yankees’ sponsorship with Starr Insurance is estimated at approximately $25 million annually, making it one of the moast lucrative in baseball, while the A’s deal is close to the league minimum for jersey sponsorships.
What is the LVCVA’s annual advertising budget?
The LVCVA’s annual advertising budget in 2024 was approximately $104 million.
Summary Table: Athletics & LVCVA Sponsorship Deal
| Aspect | Details |
| —————————— | ——————————————————————————- |
| Team | Oakland Athletics (A’s) |
| Sponsor | Las Vegas Convention and Visitors Authority (LVCVA) |
| Patch | “Las Vegas” |
| Location (2025-2027) | Sacramento, CA (sutter Health Park) |
| Future Location (2028) | Las Vegas, NV |
| Deal Length | 3 Years (2025, 2026, 2028) |
| Total Sponsorship Amount | $8.25 million ($2.5M in 2025, $2.75M in 2026, $3M in 2028) |
| LVCVA Motivation | promote Las Vegas as a tourist destination |
| A’s Motivation | Secure funding during transition, promote future home |
| Uniqueness | Promoting a future city, not current home |
| Additional Patch | Sacramento Patch (at least for the 2025 season) |
| LVCVA Advertising Budget(2024) | Approximately $104 Million |