Atlanta Motor Speedway Renamed EchoPark Speedway
Atlanta Motor Speedway has been dramatically renamed EchoPark Speedway, marking a meaningful shift in the NASCAR landscape. This exciting transformation stems from a lucrative seven-year branding agreement between Speedway Motorsports and EchoPark Automotive. the deal encompasses far more than a name change, extending to the grandstands and track itself, promising an elevated experience for fans. EchoPark automotive, already familiar in the Atlanta area since 2020, aims to connect with NASCAR enthusiasts. The upcoming June 28 race at EchoPark Speedway, a primary_keyword event, is particularly noteworthy, being a part of TNT’s NASCAR broadcast schedule and the in-season tournament, and the winner will get a secondary_keyword vehicle. News Directory 3 highlights the importance of this partnership. Discover what’s next for the newly branded echopark Speedway and its impact on the NASCAR season.
Atlanta Motor Speedway Rebrands as EchoPark Speedway in Multi-Year Deal
Updated June 04, 2025
Atlanta Motor Speedway, a fixture on the NASCAR Cup Series schedule since 1960, will now be known as EchoPark Speedway. The change comes as part of a seven-year branding agreement with EchoPark Automotive, a pre-owned vehicle retailer owned by Sonic Automotive.
The multi-million dollar deal includes renaming the grandstands and track itself. David Smith, chairman and CEO of Sonic Automotive, said the partnership allows EchoPark to share its car-buying experience with NASCAR fans in Atlanta. EchoPark Automotive has operated in the atlanta area since 2020.
Introducing EchoPark Speedway.
Don’t worry, we are still the Atlanta you know and love. Just a new name and a fresh paint job! pic.twitter.com/xjmlauLMgV
— EchoPark Speedway (@EchoParkSpdwy) June 3, 2025
Marcus Smith, CEO of Speedway Motorsports, which owns Atlanta motor Speedway, highlighted EchoPark’s commitment to customer service. He believes the partnership will enhance the fan experience at the track.
Austin Cindric, Team Penske Ford, bubba Wallace, 23XI Racing Toyota, William Byron, Hendrick Motorsports Chevrolet
Photo by: Chris Graythen – Getty Images
The newly named EchoPark Speedway will host two NASCAR Cup series races annually. The June 28 race will kick off TNT’s NASCAR broadcast schedule and the $1 million in-season tournament. The winner will receive a Chevy Silverado and a Harley-Davidson motorcycle, courtesy of EchoPark.
What’s next
The EchoPark Speedway will continue to host major NASCAR events, with the new partnership aiming to improve the overall fan experience and promote the EchoPark Automotive brand to NASCAR enthusiasts.