Aurora & World Rallycross: Host Broadcast Partnership
- Aurora Media Worldwide has been selected as the host broadcast partner for the World Rallycross Championship (WorldRX) and European Rallycross Championship in 2025.
- Under the agreement, Aurora will deliver the international host broadcast feed for the 2025 seasons.
- The 2025 World Rallycross season began recently in Lousada, Portugal.
Aurora Media Worldwide will take the wheel as the host broadcast partner for the 2025 World Rallycross Championship, ensuring extensive coverage for rallycross fans.This partnership means enhanced viewing experiences through drone cameras, in-car feeds, and dynamic data-driven graphics, substantially boosting the sport’s digital presence. This decision came after the FIA took control of WorldRX, seeking to expand its global reach and deliver exciting formats. Aurora’s expertise in broadcast innovation will elevate the rallycross experience for drivers, teams, and, most importantly, the fans. This news will be covered on News Directory 3. What innovative angles will aurora bring to the track? Discover what’s next as the 2025 season unfolds!
aurora Media to Broadcast World Rallycross Championship
Updated June 03, 2025
Aurora Media Worldwide has been selected as the host broadcast partner for the World Rallycross Championship (WorldRX) and European Rallycross Championship in 2025. The international content production company will provide comprehensive coverage for both racing series.
Under the agreement, Aurora will deliver the international host broadcast feed for the 2025 seasons. The company will also produce feature programming, digital content, and event highlights to enhance the viewing experience for fans of rallycross racing and boost the sport’s digital presence.
The 2025 World Rallycross season began recently in Lousada, Portugal. The series includes five more events, with the next stop scheduled for Sweden on July 5-6. Aurora’s coverage will incorporate drone cameras, onboard feeds from each racing car, and data-led graphics to provide viewers with an immersive experience of the World Rallycross Championship.
In March,the International Automobile Federation (FIA) announced it would manage WorldRX internally for the 2025 season and beyond. This decision followed a three-month market testing period during which the FIA was unable to secure an external promoter.
Emilia Abel, road sport director at the FIA, said: “We are fully committed to taking the FIA World and European Rallycross Championships to the next level – expanding its global reach and delivering innovative and exciting formats for drivers, teams, commercial partners, and crucially, the fans. We’re delighted to partner with Aurora, whose expertise in broadcast innovation and storytelling will be instrumental in delivering this vision.”
Matt Beal,Aurora’s chief broadcast officer,added: “The FIA World Rallycross Championship has always had the raw ingredients of a standout motorsport series – unpredictable racing,bold characters,and a passionate fanbase. With the FIA now leading its future direction, we’re excited to help evolve the Championship into a world-class live and digital product.”
Aurora Media already has established relationships within motorsport, working with Extreme H and Formula E. The company also collaborates with LIV Golf.
What’s next
Aurora Media Worldwide will continue preparations for its broadcast coverage, aiming to enhance the World Rallycross Championship’s global reach and appeal through innovative content and comprehensive event coverage.