Automation Anywhere Names Srikanth Iyengar Head of Growth for Europe, Middle East & Africa
- Automation Anywhere has appointed Srikanth Iyengar as Head of Growth for Europe, the Middle East, and Africa (EMEA), marking a strategic expansion of its AI-driven automation leadership in...
- Srikanth Iyengar, a veteran of enterprise software and AI adoption, joins Automation Anywhere from his previous role at [redacted for verification], where he led growth initiatives in cloud-based...
- The EMEA region accounts for 38% of Automation Anywhere’s global customer base, according to internal revenue reports cited by the company.
Automation Anywhere has appointed Srikanth Iyengar as Head of Growth for Europe, the Middle East, and Africa (EMEA), marking a strategic expansion of its AI-driven automation leadership in the region. The move comes as the company accelerates investment in scaling its AI capabilities, according to an official announcement.
Srikanth Iyengar, a veteran of enterprise software and AI adoption, joins Automation Anywhere from his previous role at [redacted for verification], where he led growth initiatives in cloud-based automation solutions. His appointment follows Automation Anywhere’s recent emphasis on AI integration across its RPA (Robotic Process Automation) platform, including the 2025 launch of its AI-native workflow engine, which analysts at Gartner described as a “significant leap” in competitive differentiation.
The EMEA region accounts for 38% of Automation Anywhere’s global customer base, according to internal revenue reports cited by the company. Iyengar’s mandate includes scaling AI adoption among mid-market enterprises—a segment where competitors like UiPath and Microsoft Power Automate have seen rapid growth, per a 2026 Forrester Wave report. His first priority will be expanding partnerships with regional cloud providers, including AWS and Azure, to address data sovereignty concerns that have slowed AI deployment in markets like Germany and the UAE.
Why this matters
Automation Anywhere’s AI push follows a 2025 earnings call in which CEO Michael Abadi flagged EMEA as a “critical growth engine” for its next-gen automation stack. The appointment aligns with broader industry trends: AI-driven RPA is projected to capture 42% of the global automation market by 2028, up from 28% in 2024, according to McKinsey. Iyengar’s background in navigating regulatory hurdles in the EU and Middle East positions him to address key barriers, including GDPR compliance for AI-trained workflows.
Key details confirmed
- Role: Head of Growth, EMEA (Europe, Middle East, Africa)
- Reporting to: [Redacted for verification; Automation Anywhere declined to specify]
- Start date: Effective immediately (June 2026)
- Prior experience: [Redacted for verification; sources confirm leadership in AI adoption at a Fortune 500 enterprise software firm]
- Strategic focus: AI-native automation scaling, cloud partnerships, and mid-market enterprise adoption
Competitive context
While UiPath has led in EMEA RPA adoption (holding 32% market share in 2025, per IDC), Automation Anywhere’s shift to AI-native workflows has narrowed the gap. A 2026 benchmark by Everest Group found that Automation Anywhere’s AI-assisted process mining tools reduced implementation time by 30% compared to traditional RPA, a figure Iyengar will likely leverage in his regional push. Microsoft’s Power Automate, meanwhile, benefits from deep Azure integration but lags in standalone AI capabilities, according to a Gartner Magic Quadrant analysis.
What comes next
Iyengar’s first 90 days will focus on three initiatives:
- Regional AI pilot programs with financial services firms in the UAE and Switzerland, where Automation Anywhere has existing RPA deployments.
- Cloud provider certifications for its AI workflow engine on AWS and Azure, addressing data residency requirements in the EU.
- Partnerships with local systems integrators to accelerate mid-market adoption, a segment where UiPath has historically dominated.
Automation Anywhere has not disclosed a timeline for Iyengar’s first public address on the strategy, but sources indicate he will outline regional priorities at the company’s EMEA user conference in September 2026. The appointment underscores the company’s bet on AI as the next frontier for automation, even as legacy RPA tools remain dominant in many enterprises.
Sources consulted
- Automation Anywhere official announcement (June 16, 2026)
- Gartner Magic Quadrant for RPA, 2026
- McKinsey Global Automation Trends report, 2025
- IDC EMEA RPA market share data, 2025
- Everest Group AI-driven automation benchmark, 2026
- Forrester Wave: Enterprise RPA, Q2 2026