Ava Max is charting a new course, both musically and professionally. The pop artist has released “KiLL it QUEEN,” her first single since departing from her previous record label, and is signaling a determined embrace of creative control.
The song, available now, is more than just a new track; it represents a pivotal moment for Max. As she explained, “I’m telling my story my way.” This sentiment underscores a shift in her approach, one where she’s actively shaping her artistic direction. “I’m doing things differently and it feels good. I feel empowered, reinvigorated, and I think you can hear it in this single,” Max stated. “‘KiLL it QUEEN’ is for anyone who wants to feel unstoppable.”
The release is accompanied by a press statement emphasizing that this marks the moment Max “takes the wheel with a new team around her and full creative control.” This is a significant development for any artist, but particularly noteworthy in the current music industry landscape, where label influence often remains substantial even for established acts. The move suggests Max is prioritizing autonomy and a direct connection with her audience.
The lyrics themselves lean into this theme of empowerment. The chorus, with its assertive repetition of “Kill it, kill it, kill it, kill it, queen,” is a direct call to self-assuredness and ambition. Lines like “She’s an angel, yeah, baby, go off / Hit your angles, yeah, baby, show off / Break a leg, darling, it’s your scene” celebrate confidence and performance, encouraging listeners to embrace their own power.
The timing of this release is particularly interesting. Forbes recently highlighted Max’s return, noting she’s “ready to kill it,” a phrase that clearly resonates with the single’s title and message. This suggests a coordinated effort to re-establish Max’s presence in the pop music sphere with a clear and defined brand identity.
Max’s journey to this point hasn’t been without its challenges. While details remain private, both Forbes and Max herself allude to a “rough patch” and a “difficult year” that preceded this new chapter. The artist acknowledges that navigating early success and then finding her footing again is a common experience for young performers. However, the emphasis is firmly on the positive trajectory she’s now on.
In an interview, Max described the feeling of returning to the studio as akin to rediscovering the joy she felt when she first started making music at age seven. This sense of renewed passion is palpable in “KiLL it QUEEN,” and it’s a key element of the narrative surrounding her comeback. She’s not simply releasing a new song; she’s reclaiming her artistic voice and rebuilding her career on her own terms.
The release of “KiLL it QUEEN” isn’t just about a single song; it’s about a broader shift in power dynamics. Max’s decision to leave her record label and assemble a new team signals a growing trend among artists who are seeking greater control over their creative output and career paths. This move aligns with a wider industry conversation about artist rights and the importance of independent vision.
The song’s reception will undoubtedly be closely watched. However, regardless of chart performance, “KiLL it QUEEN” already represents a victory for Max – a declaration of independence and a promise of more authentic music to come. The single is available to stream and download now, and a lyric video is available on YouTube.
This marks a significant moment for Ava Max, not just as a pop artist, but as a businesswoman taking ownership of her future. The industry will be watching to see how this new era unfolds.
