Avengers: Endgame Encore tops North American box office on Friday
- Avengers: Endgame Encore captured the top spot at the North American box office, pulling in $11.2 million from 3,060 screens on Friday, according to data reported by Variety.
- Four separate films are eyeing the $20 million mark during a crowded theatrical frame.
- The Endgame re-release introduces approximately four minutes of unseen footage designed to connect the narrative to upcoming projects.
Avengers: Endgame Encore captured the top spot at the North American box office, pulling in $11.2 million from 3,060 screens on Friday, according to data reported by Variety. The 2019 Marvel superhero film, directed by Anthony Russo and Joe Russo, returned to theaters ahead of the December 18 premiere of Avengers: Doomsday. Industry trackers project the re-release will finish its weekend with roughly $26 million domestically.
Box Office Breakdown for the September Weekend
Four separate films are eyeing the $20 million mark during a crowded theatrical frame. A24’s drama-thriller Primetime secured second place on Friday with $8.49 million across 2,874 locations, with rival estimates pointing to a $20.5 million weekend haul, per Variety. The film stars Robert Pattinson and follows Chris Hansen during his tenure hosting Dateline NBC program To Catch a Predator. Paramount Pictures newcomer The Heart of the Beast landed in third place with $7.45 million from 3,435 domestic locations on Friday. Directed by David Ayer and starring Brad Pitt as a retired veteran surviving a 58-mile trek through the Alaskan wilderness with a combat dog, the adventure film is on track for a $20 million opening weekend. Meanwhile, last week’s leader Resident Evil dropped to fourth place, earning $6.9 million across 3,684 locations. The Zach Cregger-directed video game adaptation holds a cumulative $61 million and expects another $23.5 million through Sunday.
Extended Footage and Format Strategies
The Endgame re-release introduces approximately four minutes of unseen footage designed to connect the narrative to upcoming projects. Inverse reports that the release utilizes premium formats such as IMAX, Dolby, Prime, XL, 4DX, and ScreenX, with top-tier AMC tickets priced around $28 including fees. Universal and DreamWorks Animation rounded out the new arrivals with Forgotten Island, bringing in $4.38 million from 3,548 screens on Friday. Directed by Joel Crawford and Januel Mercado, the animated feature follows two friends discovering a portal to the mythical island of Nakali, featuring a voice cast that includes H.E.R., Dave Franco, Lea Salonga, and Jenny Slate. The film is projected to reach an $11.5 million cumulative gross by Sunday.
