Avery Dennison: AI & Culture Transformation
- Avery Dennison is seeing important gains from its strategic adoption of artificial intelligence.
- according to Colisto,Synthesia’s video creation tool is also playing a key role.
- To facilitate its move into AI,Avery Dennison established a Digital Innovation Center of Excellence (DICE).
Avery Dennison is rapidly transforming it’s content creation processes, achieving critically important gains through the strategic adoption of AI. Leveraging Jasper.AI, the company, known for pressure-sensitive adhesive labels and RFID inlays, has dramatically accelerated content production, wiht speeds doubling or tripling within its marketing department. Synthesia’s video tool is also a key enabler, reducing costs and saving valuable time. To support this shift, Avery Dennison established a Digital Innovation Center of Excellence (DICE) and provided extensive training on AI features within Google Workspace. As reported by News directory 3, this commitment to AI upskilling includes IT Academy programs and hackathons, ensuring employees are well-prepared for the future. They are expanding AI capabilities across various departments. Discover what’s next as Avery Dennison continues to streamline processes and enhance efficiency.
Avery Dennison Accelerates Content creation Through AI Adoption
Updated May 31, 2025
Avery Dennison is seeing important gains from its strategic adoption of artificial intelligence. The company, known for manufacturing pressure-sensitive adhesive labels, apparel branding labels, tags, and RFID inlays, has successfully deployed Jasper.AI, a marketing platform that has doubled or tripled content creation speed within its marketing department.
according to Colisto,Synthesia’s video creation tool is also playing a key role. It enables employees to efficiently produce high-impact content at scale, reducing production costs and saving considerable time.
To facilitate its move into AI,Avery Dennison established a Digital Innovation Center of Excellence (DICE). The company also partnered with a major online training programme to upskill its IT workforce through initiatives such as IT Academy, hackathons, and workforce development days.
Furthermore, Avery Dennison provided non-IT employees with training and education on AI features integrated into Google Workspace applications, offering comprehensive Gemini training and exposure to AI tips and techniques.
What’s next
Avery Dennison plans to continue expanding its AI capabilities across various departments, focusing on further streamlining processes and enhancing overall efficiency through strategic technology investments and employee training programs.