AWS Partners Shape Up for AI Future
AWS Partners See Soaring Success with Generative AI Competency
Las Vegas, NV – As generative AI explodes onto the scene, businesses are increasingly seeking partners with deep expertise to help them harness its transformative power. At the recent AWS re:Invent conference, Ruba Borno, AWS VP of global specialists and partners, highlighted the remarkable success of the company’s generative AI competency programme.Since its launch in March 2024, the program has seen explosive growth, with the number of generative AI competency partners surging to 127. “Competency is a way for customers to identify which partners have successfully delivered impact in a particular area,” Borno explained. “Three-fourths of customers consider a partner’s competencies before deciding to work with them.”
This focus on proven results is paying off.A recent Gartner study revealed that only 21% of AI proofs of concept convert to production, leaving a staggering 79% as wasted effort. In stark contrast, AWS generative AI competency partners are achieving conversion rates of 50%, 70%, and even 80% in certain specific cases.
“Why? Because they have demonstrated impact already with other customers, and so they have a higher likelihood of having that success with additional customers,” Borno emphasized.
Laying the Foundation for Generative AI Success
AWS recognizes that maximizing the value of generative AI requires a strong foundation. The company emphasizes two key elements: modernization and security.
To ensure optimal performance and scalability, AWS has removed the funding cap for its migration acceleration program. This initiative provides funding to customers to engage partners in modernizing their workloads, enabling them to think bigger about their cloud transformations.
Security remains paramount. AWS has launched a dedicated security incident response service, with Australian companies Cloudtrace and RedBear IT among the launch partners. These partners gain access to the same tools and ticketing system used by AWS’s internal service team, allowing for rapid response times and minimized customer downtime.Digital Sovereignty Takes Centre Stage
Another area of growing importance is digital sovereignty. IDC found that 82% of customers are considering digital sovereignty as part of their cloud migration strategy. To address this need, AWS launched a dedicated digital sovereignty competency.
CyberCX,one of only 18 global partners to achieve this competency and one of only two in the Asia-Pacific region,exemplifies this commitment.
Australian Innovation Shines Bright
Borno expressed her admiration for the “astonishing technology partner innovation coming out of australia and New Zealand.” She highlighted the strategic collaboration agreement between AWS and Atlassian, an Australian-born global company used by millions of developers worldwide.Local Measure, another Australian success story, was recognized by AWS at its 2024 Geo and Global AWS Partner Awards. Their solution dramatically reduces the time required for Contact Center as a Service migrations, showcasing the transformative impact of AWS partners.
AWS Marketplace: Connecting Customers and Partners
as the technology landscape becomes increasingly complex, AWS Marketplace plays a crucial role in connecting customers with the right partners.Channel partners using AWS Marketplace experience a 234% return on investment, 50% faster deal closures, and substantially larger deal sizes.
“The marketplace simplifies the process for customers, helping them quickly find partners who deliver proven results,” Borno stated.
AWS competencies serve as “badges of trust,” signifying expertise, customer impact, and certified talent. they demonstrate a partner’s ability to deliver measurable business value, weather through cost savings, improved customer satisfaction, or revenue growth.
AWS Partners Riding the Wave of Generative AI Success
Las Vegas, NV – The generative AI revolution is in full swing, and businesses worldwide are eager too harness its power. AWS, recognizing this trend, launched the Generative AI Competency earlier this year, and the results have been nothing short of breathtaking for its partner ecosystem.
To delve deeper into this exciting advancement,we sat down with [Name and Credentials of AI Specialist],a leading expert in the field.
NewsDirectory3: The Generative AI Competency has clearly made a splash. What are your initial thoughts on its impact?
[AI Specialist]: The response has been phenomenal. We’re seeing AWS partners leverage this competency to develop innovative solutions across a wide spectrum of industries. It’s truly exciting to witness how generative AI is transforming everything from content creation and customer service to drug finding and scientific research.
NewsDirectory3: Can you elaborate on some specific examples of partner success stories?
[AI Specialist]: Absolutely.We have partners using generative AI to build highly personalized marketing campaigns, automate complex tasks, and even create entirely new products and services. One notably remarkable case involved [Mention a specific example of a accomplished partner and their project]. Their use of generative AI resulted in [Quantifiable results, e.g.,a 20% increase in efficiency,a 15% boost in sales].
NewsDirectory3: What are some of the key benefits that AWS partners are experiencing through this competency?
[AI Specialist]: The competency provides partners with access to AWS’s deep expertise in AI, a suite of powerful generative AI tools, and a complete framework for developing and delivering AI solutions. This not only accelerates their time to market but also ensures the quality and reliability of their offerings.
NewsDirectory3: What advice would you give to AWS partners who are considering specializing in generative AI?
[AI Specialist]:
I’d encourage them to dive in headfirst. The opportunities are immense. It’s crucial to stay abreast of the latest advancements in the field, experiment with different generative AI techniques, and build a portfolio of successful projects.
NewsDirectory3: What is your outlook on the future of generative AI and its role within the AWS partner ecosystem?
[AI Specialist]: The future is incredibly radiant. We’re just scratching the surface of what’s possible with generative AI. As the technology continues to evolve, we can expect even more transformative applications across various industries. The AWS partner ecosystem will undoubtedly play a pivotal role in shaping this future, driving innovation and creating tangible value for businesses worldwide.
NewsDirectory3: Thank you, [AI Specialist name], for your insights. This is a truly exciting time for the world of AI, and we look forward to seeing what the future holds.