AWSN Launches Women’s Sports Channel in Saudi Arabia
All Women’s Sports Network to Broadcast Saudi women’s Premier League
A new, dedicated women’s sports network, co-founded by actress and comedian Whoopi Goldberg, will launch in Saudi Arabia in September 2025, and will feature a primetime broadcast of a Saudi Women’s Premier League (SWPL) game.
The network, known as AWSN, aims to fill a gap in the market by providing dedicated coverage of women’s sporting events. The decision to feature the SWPL prominently signals a commitment to showcasing the growing talent within Saudi Arabian women’s soccer. This move comes as Saudi Arabia continues to invest heavily in sports as part of its Vision 2030 plan, which includes promoting women’s participation in athletics.
growth of the Saudi Women’s Premier League
The Saudi Women’s Premier League has seen rapid progress as its inception. Here’s a snapshot of its growth:
| Season | Number of Teams | Estimated Viewership (2023/24) |
|---|---|---|
| 2022/23 | 8 | Not publicly available |
| 2023/24 | 12 | Increasing (data still emerging) |
| 2024/25 (Projected) | 12+ | Expected to rise with AWSN coverage |
While precise viewership figures for the SWPL are still emerging, the league has experienced significant growth in participation and fan engagement. The AWSN broadcast is expected to dramatically increase its reach and profile.
The launch of AWSN and its commitment to the SWPL represent a pivotal moment for women’s sports in Saudi Arabia and beyond. It signals a growing recognition of the value and potential of women’s athletics, and a willingness to invest in its future.