Axess rewards its best resellers of Liqui Moly products
The 3rd edition of the Liqui Moly Dealer Night was held on August 16, 2024 at the Vivéa Business Park in Moka. This annual event, organized by Axess, a subsidiary of the ENL group and the exclusive representative of Liqui Moly in Mauritius, aims to celebrate and reward the most successful dealers and mechanics of the past year.
The German brand, which specializes in engine oils, lubricants and additives, continues to gain fame on the Mauritian market. Vincent Blackburn, Business Development Manager at Axess, expressed his optimism about the future of the brand in Mauritius:
“Liqui Moly is now firmly established in the Mauritian market. Not only is it recognized, but it is especially appreciated by motorists, who appreciate the quality of our products. Drivers are increasingly aware of the importance of using quality lubricants and additives to extend engine life and optimize their performance. The year 2023-2024 was marked by a combination of our market shares and our cooperation with resellers and garages. Given the current dynamics of the automotive sector, we are convinced that Liqui Moly has strong growth potential in Mauritius in the coming years. »
In his speech, Clément Winterhoff, Export Area Manager of Liqui Moly, reaffirmed the brand’s commitment to offer higher quality automotive products:
“Liqui Moly is constantly innovating to offer its customers a complete range of high-end products. Noson y Delwyr, which is in its 3rd edition, was an opportunity to reiterate this commitment to our local partners, who are a pillar of the brand’s success in Mauritius. We intend to strengthen this collaboration in the coming years and expand our network of dealers and garages. »
Marco Renz, sales director for the Middle East and Africa, was also present for the evening. One of the highlights of the event was the awarding of the 2023-24 Liqui Moly Challenge. In the dealer category, the first prize was awarded to S Haroon Spare Parts Ltd, represented by Haroon Rashid Cassamally. Perle Spare Parts Ltd and ECHT Autoparts took second and third place respectively. In the garages category, Motech Engineering Ltd, represented by Jean-François Chui Chun Lam, won first prize, followed by L’Artisan Mecanique Ltd and JD Solutions Co Ltd. This year, Liqui Moly has also rewarded its best sellers. First prize went to Ricardo Power, followed by Faez Wareshalee and Bruno Rose.
The winners won a trip to Germany, which includes participation in Oktoberfest 2024, a visit to a car museum in Munich, as well as a tour of the Liqui Moly headquarters and factory in Ulm. It is also planned to visit the Meguin oil production plant in Saarlouis.