Azzi Fudd, UConn’s basketball sensation and Final Four MVP, scores a major win off the court by partnering with Paula’s Choice, a leader in science-backed skincare. This landmark deal spotlights the rising influence of women’s sports and the expanding opportunities for athletes like Fudd. The partnership will feature Fudd sharing her beauty regime, creating content, and hosting events, offering fans an inside look at her skincare secrets. this is a major win for both the athlete and the brand, and a positive sign of the times. News Directory 3 is following this story closely. Discover how this collaboration is set to redefine the intersection of sports and beauty.
Azzi Fudd Inks Partnership Deal with Paula’s Choice Skincare
Updated June 11, 2025
UConn Huskies basketball star Azzi Fudd, fresh off a Final Four ‘Most Outstanding Player’ award and a championship season, is now making moves off the court.Fudd has announced a year-long partnership with Paula’s Choice, a science-backed skincare brand. This partnership highlights the increasing opportunities for women in sports and Fudd’s role as a prominent athlete.
The partnership will see Fudd sharing her beauty regimen, creating content, and hosting events, offering fans a glimpse into how she maintains her skin while balancing the demands of being a student-athlete. Fudd also recently announced her return to UConn for the 2025-2026 season.
The Paula’s Choice partnership underscores the growing investment in women’s sports, providing athletes like Fudd with opportunities previous generations never had. The collaboration aims to showcase Fudd’s beauty and brains, further solidifying her role as a role model.
“I’m thrilled to be partnering with Paula’s Choice, a brand that’s known for its trusted, science-backed skincare,” Fudd saeid. “With my demanding schedule, I need products that work hard and deliver real results. I know I can count on Paula’s Choice to deliver effective, high-performing products that help me maintain a healthy glow weather I’m on or off the court.”
Tina Pozzi, chief marketing officer of Paula’s Choice, echoed this sentiment.
“It’s inspiring to witness the growing recognition that female athletes are getting across all sports and at Paula’s Choice, we’re proud to be championing with our partnerships,” Pozzi said. “We have followed Azzi’s journey closely and deeply admire her resilience and unwavering dedication to her sport…We couldn’t be more thrilled to have her on board.”
What’s next
Fudd will continue to represent Paula’s Choice throughout the year, engaging with fans and sharing her skincare routine.She will also focus on preparing for her final season with the UConn Huskies, aiming for another championship run.
