B.LEAGUE Scores Big: Dentsu Inc. Joins Forces as Growth Partner
B.LEAGUE and Dentsu Inc. Conclude Partnership Agreement
The Japan Professional Basketball League (B.LEAGUE) is pleased to announce that it has concluded a B.LEAGUE GROWTH PARTNER agreement with Dentsu Inc. as detailed below.
A Shared Vision for Sustainable Growth
Dentsu aims to be a “True Integrated Growth Partner” committed to the sustainable growth of client companies and society. B.LEAGUE, a member of society that contributes not only to its own development but also to the future of Japan, shares this vision. While working on the league’s structural reform “B. Innovation” from 2026, it aims for the 2050 VISION “A Nation Built on Inspiration”. Dentsu has concluded this partnership agreement to support B.LEAGUE’s growth and maximization of social value.
Creating a Brighter Future Together
Together with Dentsu, B.LEAGUE aims to contribute to solving social issues and creating the future. This partnership will enable both parties to work together to create new value and contribute to the development of Japan’s sports culture.
About Dentsu Inc.
Company Name: Dentsu Inc.
Head Office: 1-8-1 Higashi-Shinbashi, Minato-ku, Tokyo
Representative Director and President: Takeshi Sano
Established: July 1, 1901
Business Description: Dentsu provides integrated solutions that contribute to the sustainable growth of clients and society. This includes developing efficient advertisements, designing optimal customer experiences, transforming marketing infrastructure, and promoting business transformation.
Comments from Key Figures
Suguru Sano, Representative Director and President of Dentsu Inc.: “We are honored to have entered into a partnership with B.LEAGUE. We will work with B.LEAGUE to create new value and contribute to the development of Japan’s sports culture, in order to realize B.LEAGUE’s vision for 2050, ‘A Nation Built on Inspiration.'”
* Shinji Shimada, Chairman of B.LEAGUE: “We have signed a GROWTH PARTNER contract with Dentsu Inc. We are truly grateful that they will be working with us to promote basketball and B.LEAGUE starting from the ‘Resona Group B.LEAGUE 2024-25 Season’.”
Join the Movement
B.LEAGUE is continuing to recruit partners to bring about SOCIAL INNOVATION under the slogan “Let’s invigorate Japan with basketball!”. If you are a business HR community member or a company aiming to develop cities or expand globally, why not join us in invigorating Japan, the region, and the world?