BAC Presenta Positivando, Nueva Plataforma de Bienestar
- BAC has introduced Positivando, an innovative platform designed to redefine the banking experiance.
- Positivando is crafted to support customers in their daily lives.
- In addition to offering a broad portfolio of financial solutions tailored to individual needs, Positivando enables customers to manage their finances simply and securely.
BAC Launches ”Positivando”: A New Era of Banking Focused on Well-being
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BAC has introduced Positivando, an innovative platform designed to redefine the banking experiance. This platform integrates well-being, technology, and exclusivity into a single ecosystem. With this initiative, the bank aims to lead in the realm of financial well-being, distinguishing itself by offering solutions that extend beyond traditional banking services.
The ”Positivando” experience
Positivando is crafted to support customers in their daily lives. It provides digital tools, unique experiences, and financial solutions that simplify life and allow individuals to enjoy each moment with greater peace of mind. Through this platform, BAC customers gain access to exclusive promotions, presales, and special benefits, connecting them with unique opportunities for memorable experiences.
In addition to offering a broad portfolio of financial solutions tailored to individual needs, Positivando enables customers to manage their finances simply and securely. It optimizes the use of BAC cards and provides access to privileges designed to boost their goals and dreams. With this commitment, BAC continues to establish itself as an innovative, approachable bank focused on the comprehensive well-being of its customers.
En BAC creemos que la banca debe ir más allá de los servicios financieros; debe generar bienestar y confianza en las personas. Con ‘Positivando’ queremos demostrar que estamos aquí para acompañarlos en cada momento, brindándoles tranquilidad y oportunidades para que vivan su día a día con optimismo.
Alba Aguirre, Gerente de Comunicación y Sostenibilidad de BAC
Special “Positivando” Activation
To launch this campaign, BAC held a special activation at its La Lotería branch. Customers were able to experience “Positivando” through various activities and surprises:
- Mesa de feria Digital: An interactive space where customers discovered the technological benefits and solutions BAC offers to simplify their financial lives.
- Café gratis de Delafinca Specialty Coffee: BAC offered complimentary coffee to its customers from its partner, Delafinca Specialty Coffee, recognized as one of the world’s best coffees, ranking at #41.
Through this campaign, BAC reaffirms its commitment to providing approachable, human, and innovative banking. This approach not only meets the financial needs of individuals but also contributes to their emotional well-being.
Key Benefits of “Positivando”
- Más tiempo para ti (More time for you): BAC customers can enjoy solutions like Online Banking,Mobile Banking,and digital solutions,which save time and simplify daily activities.
- Tu próximo destino (Your next destination): With Mi Viaje, customers can plan and enjoy their travels with greater convenience and exclusivity.
- Experiencias únicas (Unique experiences): Through MiPromo, events, and concerts, customers can access special promotions and exclusive events that enhance their experiences.
- Gestión financiera (financial management): BAC offers a wide range of financial solutions and insurance products to help customers manage their finances effectively.
- Mis finanzas (My finances): Customers can benefit from Finanzas Positivas, fixed-term certificates, and Tasa Cero, allowing them to optimize their savings and achieve better returns.
- Privilegios por descubrir (Privileges to discover): BAC’s loyalty programs and cards offer exclusive opportunities to customers for their loyalty.
- Impulsa tu negocio (Boost your business): Payment methods, leasing options, and Pyme accounts are designed to support entrepreneurs and facilitate the growth of their businesses.
- Crecimiento para tu empresa (Growth for your company): BAC’s business cards, loyalty programs, and investments provide business solutions that drive development and expansion.
with Positivando, BAC reinforces its dedication to improving the quality of life for its customers. It provides tools and solutions that ease their daily routines and enable them to enjoy a more fulfilling and satisfying life.
For more information on how BAC customers can take advantage of thes benefits, visit: BAC Credomatic Positivando.
BAC’s “Bono BAC + Positivo”
In Guatemala,BAC innovates the capital market with the “Bono BAC + Positivo.” This is the first issuance of standardized,dematerialized,and lasting bank bonds.Through this issuance, the institution promotes financial inclusion in strategic sectors such as micro, small, and medium-sized enterprises. Aligned with its Neto Positivo strategy,it seeks to boost the sector.
BAC’s “Positivando”: Q&A on a New Era of Banking Focused on Well-being
Hear’s a complete Q&A-style article about BAC’s “Positivando” initiative, designed to answer your questions and provide a clear understanding of this innovative banking platform.
Q1: What is BAC’s ”Positivando” platform?
A: ”Positivando” is an innovative platform launched by BAC (Banco de America Central) designed to redefine teh banking experience by integrating well-being, technology, and exclusivity into a single ecosystem. It aims to lead in financial well-being by offering solutions that go beyond traditional banking services, focusing on supporting customers’ daily lives.
Q2: What are the main goals of the “Positivando” initiative?
A: The primary goals of ”Positivando” are to:
Enhance Financial Well-being: Provide tools and solutions that contribute to customers’ overall financial health and peace of mind.
simplify Daily Life: Offer digital tools, unique experiences, and financial solutions to make managing finances easier and more secure.
Provide exclusive Benefits: Connect customers with exclusive promotions, presales, and special benefits to create memorable experiences.
Promote a Positive Impact: Align with BAC’s broader strategy of becoming a “Net Positive” bank, creating more environmental and social value than its operational footprint.
Q3: How does “Positivando” enhance the customer experience?
A: “Positivando” enhances the customer experience through:
Digital Tools: Providing access to online and mobile banking solutions.
Exclusive Promotions: Offering special deals, presales for events, and unique benefits.
Financial Solutions: Tailoring financial products to individual needs and goals.
Simplified Financial Management: Enabling customers to manage their finances securely and efficiently.
Q4: What specific benefits does “Positivando” offer to BAC customers?
A: “Positivando” offers a range of benefits,including:
More time for you: Online and mobile banking to save time and simplify daily activities.
Your next destination: “Mi Viaje” helps customers plan and enjoy travels with convenience and exclusivity.
Unique experiences: “MiPromo,” events, and concerts, offering special promotions and exclusive events.
Financial management: Solutions and insurance products to help customers manage finances effectively.
My finances: options like “Finanzas positivas,” fixed-term certificates, and “Tasa Cero” to optimize savings.
Privileges to discover: Loyalty programs and cards offer exclusive opportunities.
Boost your business: Payment methods, Leasing options, and Pyme accounts to support entrepreneurs.
Growth for your company: Business cards,loyalty programs,and investments drive development and expansion.
Q5: What is BAC’s “Neto Positivo” strategy, and how does “positivando” relate to it?
A: BAC aims to become a “Neto Positivo” (Net Positive) bank, meaning it aspires to create more environmental and social value than the negative impact generated by its operations in Central America. “Positivando” aligns with this strategy by promoting financial well-being and offering solutions that contribute to a better quality of life for its customers, indirectly fostering positive social and economic outcomes.
Q6: Can you give an example of a “Positivando” event or activation?
A: During the launch of “Positivando”, BAC held a special activation at its La lotería branch, which included:
Mesa de feria digital (Digital Fair Table): An interactive space showcasing the technological benefits and solutions BAC offers to simplify financial lives.
Café gratis de Delafinca Specialty Coffee (Free Coffee): Complimentary coffee from Delafinca Specialty Coffee, recognized as one of the world’s best.
Q7: What is the “bono BAC + Positivo” in Guatemala?
A: The “Bono BAC + Positivo” is an innovative initiative in the Guatemalan capital market, featuring the first issuance of standardized, dematerialized, and lasting bank bonds.It promotes financial inclusion in strategic sectors like micro, small, and medium-sized enterprises (MSMEs), aligning with BAC’s “Neto Positivo” strategy to boost these sectors.
Q8: Where can I find more data about “Positivando”?
A: You can find more information on the BAC Credomatic website: https://www.baccredomatic.com/es-hn/personas/landing/positivando.
Q9: What does Alba Aguirre, Gerente de Comunicación y sostenibilidad de BAC, say about ‘Positivando’?
A: Alba Aguirre states: “En BAC creemos que la banca debe ir más allá de los servicios financieros; debe generar bienestar y confianza en las personas. Con ‘Positivando’ queremos demostrar que estamos aquí para acompañarlos en cada momento, brindándoles tranquilidad y oportunidades para que vivan su día a día con optimismo.” (at BAC we believe that banking should go beyond financial services; it should generate well-being and confidence in people. With ‘Positivando’ we want to show that we are here to accompany them in every moment, giving them peace of mind and opportunities to live their day to day with optimism.”