Bacha Coffee Opens Moroccan Café on Champs-Élysées
bacha Coffee Brews European expansion with Champs-Élysées Flagship
Paris – The newly renovated facade at 26 Avenue des Champs-Élysées has become a focal point for passersby. The extensive rehabilitation of the 12,000-square-meter site, connecting the famed Parisian avenue to Rue de Ponthieu, is complete, and its ground floor is now home to a new establishment.
Behind the minimalist exterior lies what some are calling “a palace.” Stepping into Bacha Coffee, patrons are greeted by a vibrant array of colors, soaring ceilings uncommon in Paris, exotic flora, and the mingling aromas of coffee and oriental fragrances. While already present in the Galerie du Ritz, the Moroccan brand, established in Marrakech in 1910 within the Palais Dar El Bacha, has now launched its first European flagship store on the Champs-Élysées.
A World of Coffee on Offer
The 1,500-square-meter space boasts a selection of 200 distinct coffees sourced from plantations worldwide. Taha bouqdib, CEO of the group, which operates 31 locations globally, has ambitious plans for European expansion. openings in London and Italy are anticipated, with the goal of establishing a presence in major capitals by 2030.
“all our coffees are 100% Arabica, offering a consistently smooth taste,” Bouqdib said. These coffees can be enjoyed with vanilla cream and coffee jelly.
The three-story store, staffed by 100 employees, retains the brand’s signature elements: pleasant, early 20th-century-inspired seating, a colorful palette, and a black-and-white checkered floor.”With a Parisian touch, like these Haussmannian libraries,” the CEO noted. A lounge in the basement is available for private events.
A Taste of Marrakech in Paris
The transformation of the space into this “palace in the building” took 14 months and several million euros. The result includes various tasting areas, a pastry counter featuring homemade treats, and a station to sample coffees from 35 countries, ranging from Yemen to Hawaii, including Java Blue from Indonesia and the Mexican “El Flamingo.” Coffees are sold as whole beans or ground.A single serving from a coffee maker costs 10 euros, yielding approximately three cups.
Ahead of the public opening on Thursday, April 17, 2025, at 2 p.m., curious onlookers and coffee enthusiasts gathered outside. “The marrakech location is always packed; you have to make a reservation,” said a young Parisian with Moroccan roots. “The decor is typical; I see the orange hues. And I love their coffees!”
Bacha Coffee plans to add a terrace that complements the Champs-Élysées aesthetic. “We wanted to be on the avenue; it is indeed a gateway to the world,” a company spokesperson said.
Marc-Antoine jamet, president of the Champs-Élysées Committee, an association of 180 businesses and institutions on the avenue, said Bacha Coffee is a welcome addition. “Just steps from the roundabout, Bacha Coffee offers a new venue for conversation and a coffee break, which is characteristic of a local avenue.”
Jamet added, “It’s a bit of Marrakech, Istanbul, or Cairo, set in a palatial setting, celebrating Arabica on an avenue that embraces its international character.”
Bacha Coffee is located at 26 Avenue des Champs-Élysées (VIIIE) and is open daily from 9 a.m. to 10 p.m.
Bacha Coffee: Your Parisian Escape too a World of Coffee
What is Bacha Coffee?
Bacha Coffee is a luxury coffee brand that originated in Marrakech, Morocco, and has recently opened its first European flagship store on the Champs-Élysées in Paris. The brand is known for its extensive coffee selection,elegant atmosphere,and unique blend of Moroccan and Parisian influences.
Where is Bacha Coffee Located in Paris?
Bacha Coffee’s European flagship store is located at 26 Avenue des Champs-Élysées (VIIIe) in Paris.
What Makes the Champs-Élysées Location Unique?
The Champs-Élysées location sets itself apart through several key features:
Prime Location: Situated on the iconic Champs-Élysées, a major destination in Paris.
Extensive Space: Spanning a 12,000-square-meter site that connects to Rue de Ponthieu, wiht the coffee shop itself taking up 1,500 square meters.
Luxurious Ambiance: The store is designed to be a ”palace,” featuring vibrant colors, high ceilings, exotic flora, and oriental fragrances.
Signature Elements: The store retains the brand’s hallmark style, including early 20th-century-inspired seating, a colorful palette, and a black-and-white checkered floor.
What Can You Find on the Menu at Bacha Coffee?
Bacha Coffee offers a wide variety of coffees, pastries, and coffee-related products.
Here’s a summary of what you can expect:
Coffee Selection: Over 200 distinct coffees sourced from plantations worldwide. All coffees are 100% Arabica.
Pastries: A pastry counter with homemade treats, including croissants.
Sampling: A station to sample coffees from 35 countries.
Coffee Preparation: Coffees are available as whole beans or ground. A single serving from a coffee maker costs 10 euros, yielding approximately three cups.
How Many Coffee Varieties Does Bacha Coffee Offer?
Bacha Coffee boasts a selection of 200 different coffee varieties sourced globally.
When Did Bacha Coffee Open on the Champs-Élysées?
The public opening of Bacha Coffee on the Champs-Élysées took place on Thursday,April 17,2025,at 2 p.m.
What are Bacha Coffee’s Plans for Expansion?
Bacha Coffee has enterprising plans for European expansion, with openings anticipated in London and Italy. The ultimate goal is to establish a presence in major European capitals by 2030.
Who is the CEO of Bacha Coffee?
The CEO of the group operating bacha Coffee is Taha bouqdib.
What Does Bacha Coffee Offer Beyond Coffee?
Bacha Coffee provides an immersive experience with various tasting areas within its three-story store. It also includes a pastry counter, and a basement lounge for private events.
What is the Atmosphere like at Bacha Coffee?
The atmosphere at Bacha Coffee is described as a luxurious and inviting “palace” with a unique blend of Moroccan and Parisian influences. It offers:
Vibrant Design: Featuring a colorful palette, soaring ceilings, and exotic flora.
Signature Decor: Early 20th-century-inspired seating and a black-and-white checkered floor.
Tasting areas: Designed to enhance the coffee experience.
What Makes Bacha Coffee a Welcome Addition to the Champs-Élysées?
According to Marc-Antoine Jamet, president of the Champs-Élysées committee, Bacha Coffee is a welcome addition for these reasons:
New Venue: Offers a new place for conversation and coffee breaks.
International Vibe: Celebrates Arabica coffee in an international setting, bringing a touch of marrakech, Istanbul, or Cairo to Paris.
Local Character: Fits the character of a local Parisian avenue.
What are the Opening Hours for Bacha Coffee on the Champs-Élysées?
Bacha Coffee on the Champs-Élysées is open daily from 9 a.m. to 10 p.m.
What Kind of Coffee Can I Expect at Bacha Coffee?
You can expect a premium coffee experience featuring:
100% arabica Beans: known for offering a smooth taste.
Global Sourcing: Coffees sourced from 35 countries.
Variety: Selection includes options like Java Blue from Indonesia and Mexican “El Flamingo.”
How Does Bacha Coffee Create a “Taste of Marrakech in Paris”?
Bacha Coffee achieves a fusion of cultures through:
Decor: Incorporating the typical Moroccan style, recognizable in details like the “orange hues.”
Ambience: Offering an atmosphere that evokes a sense of place, similar to the original Marrakech location.
Global Flavors: Providing access to coffees from countries worldwide, allowing exploration of a large range of coffee flavors.
How much Did the Transformation of the Space Cost?
The transformation of the space into the ”palace in the building” cost several million euros.
Is Bacha Coffee a Good Place to Go?
Based on the information, Bacha Coffee appears to offer a unique and high-quality experience.It promises a luxurious atmosphere, a wide variety of coffees, and a touch of international flair.