Bad Bunny Streaming Surge: Super Bowl Halftime Show Boosts Numbers 27%

Bad Bunny’s performance at Super Bowl LX on February 8th in Santa Clara, California, wasn’t just a cultural moment; it translated into a significant surge in streaming activity for the Puerto Rican superstar. Data released by Luminate indicates that February 9th marked the second-largest streaming day of Bad Bunny’s career, with his catalog earning 98 million official on-demand streams in the United States.

The spike represents a 27% increase over the streaming numbers from the day of the Super Bowl itself, which saw 77.6 million streams. While impressive, the February 9th total narrowly missed surpassing his all-time record of 98.2 million streams, set on May 6, 2022, the release day of his critically acclaimed and commercially dominant album, Un Verano Sin Ti.

Looking at his top five streaming days, the Super Bowl performance clearly provided a substantial lift. October 13, 2023 – the release date of Nadie Sabe Lo Que Va a Pasar Mañana – saw 91 million streams. February 8th (Super Bowl day) brought in 77.6 million, and May 7, 2022, the day before Un Verano Sin Ti’s peak, registered 69.1 million streams.

The impact extended beyond overall streams. February 9th also saw a personal best in song downloads, with 16,000 sales, exceeding the previous high of 12,000 on October 12, 2018.

Combining the streaming numbers from February 8th and February 9th, Bad Bunny’s catalog amassed a total of 175.7 million streams – a 67% increase compared to the previous two days (105 million). Over the entire seven-day period from February 3rd to February 9th, the artist accumulated a remarkable 401.8 million streams, a 105% surge compared to the preceding seven-day period (January 27th to February 2nd), which saw 195.4 million streams.

This sustained momentum began even earlier, with a noticeable rise in daily streaming activity starting on February 2nd, the day following Bad Bunny’s win for Album of the Year at the 2026 Grammy Awards, when his catalog reached 35.8 million streams.

Within his catalog, “DtMF,” which closed out the Super Bowl halftime show, led the way on February 9th, racking up 9.8 million listens. “Baile Inolvidable” followed with 6.6 million, while “Nuevayol” (5.8 million), “Tití Me Preguntó” (5.2 million), and “EOO” (4.4 million) rounded out the top five. Notably, all but “Tití Me Preguntó” (from Un Verano Sin Ti) are featured on his 2025 album, Debí Tirar Más Fotos, highlighting the renewed interest in his more recent work following the high-profile performance.

The impact is already being reflected on the Billboard charts. Debí Tirar Más Fotos has jumped 9-2 on the February 14th-dated Billboard 200, marking it as the chart’s Greatest Gainer with a 138% increase to 85,000 equivalent album units. “DtMF” has re-entered the Billboard Hot 100 at No. 10.

Industry observers anticipate further gains when the February 21st-dated Billboard charts are released, reflecting consumption data from February 6th to February 12th. Debí Tirar Más Fotos is expected to climb even higher on the Billboard 200, alongside increased activity from Un Verano Sin Ti and other titles in Bad Bunny’s extensive catalog. His music is also poised to make significant strides on the Hot 100 and Hot Latin Songs charts.

Bad Bunny’s Super Bowl appearance wasn’t simply a performance; it was a powerful demonstration of the artist’s continued cultural relevance and his ability to drive significant engagement across all major streaming platforms. The numbers confirm what many suspected: Bad Bunny isn’t just a star, he’s a streaming phenomenon.