Bad Bunny’s Super Bowl Halftime Show Featured Custom Adidas Sneakers and a Celebration of Puerto Rican Heritage
The Super Bowl LX halftime show on Sunday, , delivered on its promise of spectacle, with Bad Bunny not only making history as the first Latino male artist to headline the event, but also showcasing a custom look and his signature Adidas sneaker collaboration. The performance, held at Levi’s Stadium in San Francisco, was a vibrant tribute to Puerto Rican culture, featuring a recreation of a traditional *casita* and a celebration of Latin American flags.
Bad Bunny’s footwear for the performance was particularly noteworthy: the Adidas BadBo 1.0 in a chalk white colorway. The sneakers complemented his all-white Zara ensemble, which included a collared shirt, tie, and a sport-inspired jersey with “Ocasio” and the number 64 – a tribute to his mother, Lysaurie Ocasio, who was born in 1964. This wasn’t the first time the artist had been seen in the BadBo 1.0 leading up to the Super Bowl. he previously wore a “Rise” colorway during a press conference earlier in the week.
The BadBo 1.0 represents a significant milestone in Bad Bunny’s ongoing partnership with Adidas, which began in 2021. The collaboration has evolved over the past five years, encompassing reinterpretations of classic Adidas silhouettes and culminating in this first signature shoe. The BadBo 1.0’s design draws inspiration from 1990s athletic trainers, featuring a mid-top nubuck upper with suede paneling and a translucent rubber outsole.
A limited run of the BadBo 1.0, consisting of 1,994 pairs – a nod to Bad Bunny’s birth year – was released in brown and white last weekend and quickly sold out. The “Resilience” colorway, the one worn during the halftime show, is set to be released on , and will be available for $160 through the Adidas CONFIRMED app and select retailers.
The “Resilience” colorway features a white nubuck upper paired with light-grey suede. The shoe also includes subtle details like the Adidas Trefoil logo on the collar and the text “adidas PARA BAD BUNNY” on the insoles. Bad Bunny had previously debuted the “Rise” colorway, featuring an off-white base with black overlays and a gum sole, accented with cobalt blue details, during his pre-Super Bowl press conference.
Bad Bunny’s work with Adidas has included a variety of collaborations, including reinterpretations of the Gazelle model to commemorate his residency at the José Miguel Agrelot Coliseum in Puerto Rico. An Adidas Archive exhibition at the Museo de Arte de Puerto Rico showcased the breadth of his collaborations with the brand, highlighting his status as a top-tier partner.
The Super Bowl performance served as a high-profile launchpad for the BadBo 1.0, solidifying Bad Bunny’s influence in both music and fashion. The artist’s choice to wear his own design on such a grand stage underscores his role as his “own best advert,” according to reports.
