Bad Bunny Super Bowl Halftime Show: Time, How to Watch & Controversy
- The Super Bowl has evolved into a global spectacle, drawing over 100 million viewers in the United States alone, with millions more tuning in worldwide.
- The Puerto Rican superstar will headline the Apple Music Super Bowl LX Halftime Show at Levi’s Stadium in Santa Clara, California, as the Seattle Seahawks face off against...
- For those planning to watch, the Super Bowl will be broadcast on NBC and streamed live on Peacock.
The Super Bowl has evolved into a global spectacle, drawing over 100 million viewers in the United States alone, with millions more tuning in worldwide. The halftime show, in particular, has become a cultural touchstone, a coveted stage for music’s biggest names – from Stevie Wonder and Paul McCartney to Beyoncé and more recently, Rihanna, Usher and Kendrick Lamar.
On , that stage belongs to Bad Bunny. The Puerto Rican superstar will headline the Apple Music Super Bowl LX Halftime Show at Levi’s Stadium in Santa Clara, California, as the Seattle Seahawks face off against the New England Patriots. The performance comes on the heels of a monumental year for the artist, culminating in a Grammy Award for Album of the Year for “DeBÍ TiRAR MáS FOToS.”
For those planning to watch, the Super Bowl will be broadcast on NBC and streamed live on Peacock. The game kicks off at , with Bad Bunny’s performance expected to begin around , following the end of the second quarter. The halftime show itself is anticipated to run between 12 and 15 minutes, potentially extending to 30 minutes as has been the case in recent years.
Bad Bunny, born Benito Antonio Martínez Ocasio, isn’t just another pop star. He’s a cultural phenomenon. Between 2020 and 2022, he was the most-streamed artist on Spotify, reclaiming the top spot in 2025 after ranking second in 2023 and third in 2024. His global appeal is undeniable, particularly strong in Latin America, and Europe. While perhaps best known to American audiences for his 2018 collaboration with Cardi B on “I Like It,” his influence extends far beyond a single track.
This isn’t Bad Bunny’s first foray into the Super Bowl universe. He previously made a guest appearance during the 2020 halftime show featuring Shakira and Jennifer Lopez, a performance that celebrated Hispanic culture. However, this marks his debut as the sole headliner, a historic moment for both the artist and the NFL.
The significance of this booking extends beyond mere star power. Bad Bunny is poised to become the first halftime show headliner to perform solely in Spanish. He will also be the first male Latino artist to headline the Super Bowl halftime show, and the first Latino artist to do so solo. This representation is particularly poignant given Puerto Rico’s unique relationship with the United States – its citizens are U.S. Citizens, yet the island remains a U.S. Territory.
However, the decision to feature Bad Bunny hasn’t been without controversy. The artist’s past criticisms of U.S. Immigration and Customs Enforcement (ICE) have drawn ire from some political corners. Former President Donald Trump publicly voiced his disapproval, calling the choice “terrible.” NFL Commissioner Roger Goodell, however, defended the selection, stating that Bad Bunny is “one of the greatest artists in the world” and “understood the platform he was on.” Bad Bunny himself addressed the issue, stating at the Grammys, “We are not savages, we are not animals, we are not aliens. We are humans and we are Americans. The only thing that is more powerful than hate is love.”
As for what fans can expect from the performance itself, speculation is rife. The artist recently shared a teaser trailer on social media, showcasing him dancing to his song “BAILE INoLVIDABLE” with a diverse group of people, promising “the world will dance.” The question of potential guests is also on everyone’s minds. Names frequently mentioned include Jennifer Lopez, Shakira, Cardi B, Drake, J Balvin, Marc Anthony, El Gran Combo de Puerto Rico, Daddy Yankee, Rosalía, Travis Scott, and Dua Lipa.
Betting odds suggest Ricky Martin and Lady Gaga are frontrunners to join him on stage. Tracks like “Titi Me Pregunto” are heavily favored to open the show, while “DtMF” is predicted to close it out. Other likely inclusions include “BAILE INoLVIDABLE,” “NUEVAYOL,” “Safaera,” “LA MUDANZA,” and “Callaita.”
Beyond the music, Bad Bunny’s performance carries a weight of cultural significance. He’s not just representing himself; he’s representing a community, a language, and a perspective that has often been marginalized on a stage as prominent as the Super Bowl. Whether you’re a football fan, a music enthusiast, or simply curious about the cultural moment, Bad Bunny’s halftime show promises to be an event worth watching.