Bad Bunny’s momentum continues to build following his high-profile Super Bowl LX halftime performance. The Puerto Rican superstar’s single “DtMF” has ascended to the top of the Billboard Hot 100 chart, becoming his second leader on the list. This marks a significant achievement for the artist, whose previous number one hit was “I Like It” in 2018, a collaboration with Cardi B and J Balvin.
The climb to number one for “DtMF” was particularly swift, jumping from the number 10 position following the Super Bowl performance on in Santa Clara, California. Notably, Bad Bunny also performed “I Like It” during Shakira’s Super Bowl LIV halftime show in 2020, creating a unique connection between his chart-topping successes and the NFL championship game.
The success of “DtMF” isn’t an isolated incident. Billboard reports that the Spanish-language track initially reached number two on the Hot 100 in , before ultimately claiming the top spot this month. The Super Bowl performance clearly fueled a surge in popularity, with Bad Bunny’s overall streams jumping a remarkable 175% in the U.S. The day after the game, compared to the previous Monday, .
That previous Monday was also significant for Bad Bunny, as he won Album of the Year at the 2026 Grammy Awards. This confluence of accolades – a Grammy win and a Super Bowl headlining performance – has solidified his position as a global music icon.
Beyond “DtMF,” Bad Bunny’s Super Bowl set appears to have had a broad impact on his catalog. Four songs performed during the 14-minute medley have landed in the Hot 100’s top 10. “Baile Inolvidable” jumped 19-2, achieving a new peak, while “Nuevayol” climbed 28-5, also reaching a new high. “Tití Me Preguntó,” from his 2022 album Un Verano Sin Ti, re-entered the chart at number 7, demonstrating the enduring appeal of his earlier work.
The impact extends beyond the Hot 100. Bad Bunny’s “Super Bowl Halftime LX Show (Live)” performance also debuted on three other Billboard charts: Hot Tropical Songs (at number 6), Hot Latin Rhythm Songs (at number 22), and Hot Latin Songs (at number 31). This demonstrates the broad appeal of his music across different Latin music genres.
According to Billboard, Bad Bunny now holds a record 29 titles on the Hot Latin Songs chart, dominating the top 25 entirely. This unprecedented level of chart presence underscores his influence and popularity within the Latin music landscape.
The “Super Bowl Halftime LX Show (Live)” audio track was released digitally on , immediately following the live performance. The release includes the full 14-minute medley, featuring not only Bad Bunny’s own hits but also performances by Lady Gaga (“Die With a Smile”) and Ricky Martin (a cover of Bad Bunny’s “LO QUE LE PASÓ a HAWAii”). The inclusion of these collaborations highlights the collaborative spirit of the performance and its broader appeal.
The release of audio from Super Bowl halftime shows is becoming a standard practice. Last year’s performance by Kendrick Lamar, “Super Bowl LIX Halftime Show (Live),” was similarly released to streamers and retailers shortly after the event.
The success of “DtMF” and the overall chart performance of Bad Bunny’s Super Bowl medley are a testament to the power of live performances in driving music consumption. The combination of a high-profile event, a captivating performance, and readily available digital releases has proven to be a winning formula for the artist, further cementing his status as a global superstar. The updated Billboard charts will be available on , reflecting these recent developments.
