BAM Announces Strategic Appointments

The Badminton Association ⁤of malaysia ‌(BAM) is bolstering its leadership team wiht several high-profile appointments, ​including former world number one badminton player Lee Chong Wei. This move is part of a broader effort​ led ​by BAM President Tan Sri Tengku ⁢Zafrul ‌Aziz to revitalize the organization and improve Malaysian badminton‘s performance.

Chong Wei, who retired in 2019, is expected to⁣ focus⁣ on player and coaching advancement. While a specific portfolio wasn’t initially defined, his willingness to rejoin BAM was viewed as a significant positive signal for the sport in Malaysia. ‌ This appointment follows extensive consultations​ with state badminton associations through the “Tangkis” initiative.

consultation and Future Plans

Tan Sri Tengku Zafrul ⁤Aziz confirmed he had met with representatives from all 15 state badminton associations to gather input on ‍BAM’s future direction. “Alhamdulillah, I’ve met with all 15 state ⁣badminton associations. They have shared their views on BAM’s direction through the ‘Tangkis’ initiative,” Zafrul stated. ⁣ The​ feedback collected will ⁤be discussed at an off-site meeting on October 18th, followed by a council meeting to finalize and announce the details.

Expanding BAM’s Expertise

Beyond Chong Wei, BAM is ​bringing in expertise in other crucial‌ areas. datuk Seri Shazalli Ramly, former CEO of NTV7 and‌ Celcom, will lead branding and marketing efforts. Tan Sri gooi Hoe Soon,⁤ with extensive experience in accounting and corporate finance, will ‍oversee financial ⁣affairs. Datuk​ Sunil Abraham​ will provide legal expertise to the‌ association.