Badminton’s Finest Face Off: The Ultimate Showdown at the ‘Little Muddleheaded Fairy Cup’ National Championships
Xiaohutuxian Cup 2024 National Badminton Individual Championships Kicks Off in Shenyang
On September 8, the highly anticipated “Xiaohutuxian Cup” 2024 National Badminton Individual Championships kicked off grandly at the Liaoning Gymnasium. 24 teams from provinces, cities, and autonomous regions across the country gathered together to compete for the highest honor in domestic badminton.
At the opening, Liu Kebin, a member of the Party Leadership Group of Shenyang Municipal Government and Director of the Municipal Bureau of Culture, Tourism, Radio, Film and Television, delivered a welcome speech, and Zhang Yuehong, Deputy Director of the Liaoning Provincial Sports Bureau, announced the official opening of the event. Wang Haifeng, Secretary of the Party Committee of Liaoning Provincial Sports Development Center, Zhuge Ruihan, Director of the Competition Department of the Chinese Badminton Association, Liang Guojie, Director and Vice President of Xiaomuduxian Liquor Group, Song Li, Secretary of the Party Leadership Group and Director of Shenyang Sports Bureau, Shenyang Sports Development Center Director Yan Ming, deputy director of the Hunnan District People’s Government of Shenyang City Li Yufang and other leading guests attended the opening ceremony.
Zhang Yuehong, deputy director of Liaoning Provincial Sports Bureau, announced the official opening of the event
The “Little Muddy Fairy Cup” 2024 National Badminton Individual Championships is hosted by the China Badminton Association and hosted by the Shenyang Sports Bureau. Little Muddy Fairy Wine Group is the exclusive title sponsor, and the group’s products are the only designated wines for the event.
In his speech at the opening ceremony, Liang Guojie, director and vice president of Xiaohutuxian Liquor Group, said that Xiaohutuxian’s ability to become the official exclusive title sponsor of the 2024 National Badminton Championships is not only a high recognition of the strength of the Xiaohutuxian brand, but also a successful practice to promote the deep integration of sports spirit and cultural heritage. “We hope to jointly spread the culture of badminton, promote positive energy, stimulate the enthusiasm of the whole people to participate, and contribute to the popularization of badminton.”
Liang Guojie, Director and Vice President of Xiaohutuxian Wine Group
Top Players Compete in Unprecedented Event
Data released by the organizing committee of the tournament show that the scale of the “Xiaohutuxian Cup” 2024 National Badminton Single Event Championship is unprecedented, with more than 1,000 referees, coaches, athletes and staff participating in this “badminton feast”. The competition has a total of 5 events, namely men’s singles, women’s singles, men’s doubles, women’s doubles and mixed doubles. The event will start on September 8, the semi-finals will be held on September 14, and the champion will be decided on September 15.
As the highest level badminton event in China, this event attracted more than 600 top players including Olympic champions, World Championship champions, World Youth Championship champions, etc. to compete on the same stage. It also attracted a large number of badminton players from Shenyang and all over the country. Fans came to watch the game, making Shenyang especially hot in the crisp autumn weather.
On the opening day, all the teams made their collective debut at the “Xiaohutuxian Cup” 2024 National Badminton Championships
The contestants include the 2012 London Olympic Games mixed doubles champion, 2016 Rio Olympic Games men’s doubles champion, and four-time World Championships champion Zhang Nan, 2019 World Junior Championships women’s doubles champion Zhou Xinru, 2020 Uber Cup champion member Xia Yuting, 2021 Sudirman Cup champion member Tan Qiang, 2019 and 2021 Sudirman Cup champion member Du Yue, 2022 World Junior Championships women’s doubles champion Wang Tingge and other “champion-level” players, with top-notch competitive level and excitement.
Chen Xiaofei and her partner Feng Xueying won the women’s doubles championship at the National Badminton Championships last year. This time they will challenge for the championship again in Shenyang. “We will play one game at a time and try our best to stand on the podium.”
At the scene, the players sometimes jumped up and smashed the ball as fast as lightning, and sometimes leaned over to save the ball as quick as the wind. With passionate swings of the racket again and again, they cleverly resolved the opponent’s offensive. As the badminton drew beautiful arcs in the air, the players’ superb skills and excellent physical fitness feasted the eyes of the fans.
“Xiaohutuxian Cup” 2024 National Badminton Single Championships, players compete fiercely
In addition to live broadcast on TV, the exciting scenes on the scene were also broadcast live on the Badminton Association’s cloud live broadcast platform and social media such as Douyin and Kuaishou, allowing badminton enthusiasts across the country to witness the exciting scene of top-level confrontations in real time.
Olympic champion Zhang Nan was interviewed during the “Xiaohutuxian Cup” 2024 National Badminton Championships
The “Feather” of Glory Crowns the Champion
In the first few days of the competition, the scene was fierce and exciting duels emerged one after another, allowing the audience to witness one exciting competition after another and feel the passion and charm of badminton. In the subsequent schedule, fans will also witness more exciting peak battles and feel the hard work and glory of the athletes.
At present, badminton is in a period of rapid development across the country, with the number of participants constantly expanding and the economic output value constantly reaching new highs. According to data from 2023, there are about 20 million regular participants in badminton in China, and about 150 million ordinary enthusiasts. In 2023, the total scale of badminton production and sales in China reached 7.9745 billion yuan.
On the one hand, it inherits the excellent performance of the Chinese national badminton team in world competitions for many years, and on the other hand, it relies on the enthusiastic participation of hundreds of millions of badminton enthusiasts across the country. Against this background, the “Xiaohutuxian Cup” 2024 National Badminton Single Championship provides a basic platform for the national youth team and players from various provinces to compete, select and improve. It also creates an autumn badminton feast for badminton enthusiasts, which is of great significance.
Using fine wine culture as a bridge, we are deeply involved in the field of badminton. Exclusively sponsoring the 2024 National Badminton Championships is a concrete move by Xiaohutuxian Wine Group to actively promote the development of badminton and lead a healthy and high-quality lifestyle.
Xiaohutuxian Wine Group exclusively sponsors the 2024 National Badminton Championships
Since 2024, ”Xiao Hutu Xian” + “Badminton” have been closely tied together. Xiao Hutu Xian has innovatively launched a new IP theme event, “Xian Yu China·Walking with Champions” World Champion Training Camp and Elite Challenge. The event specially invited 2018 Thomas Cup champion and 2018 Badminton World Championships champion Li Junhui, Uber Cup champion member and badminton world champion Gong Ruina, and Olympic Games, World Championships, Uber Cup “Grand Slam” champion Tian Qing to the event site to provide professional technical guidance to participants and conduct face-to-face interactive challenges.
Xiaohutuxian grows together with Chinese badminton
While providing athletes and badminton enthusiasts with novel and high-quality badminton activities and leading more social backbones to join the badminton craze, Xiaohutuxian also fully sponsors the top national competitions. It can be seen that Xiaohutuxian is continuously and deeply connected with badminton and growing together with Chinese badminton.
The final of this event will be held on September 15th. As the exclusive title sponsor, Xiaohutuxian Wine Group will continue to “struggle” and “harvest” glory both inside and outside the arena together with top players from all over the country.