Baja California Welcomes Industry in Binational Format
- ROSARITO, Mexico – Baja California is preparing to host the 2025 Tourist Tianguis, a tourism trade show, scheduled for April 28 to May 1 at the Baja California...
- Activities will extend beyond the Baja California Center to San Diego, California, showcasing Mexico, and Baja California in particular, as an international tourist destination.
- The effort to host the Tianguis began more than three years ago when Governor Marina del Pilar Ávila Olmeda tasked Aguiñiga with securing the bid for the state.
Baja California to Host Binational Tourist Tianguis in 2025
Table of Contents
ROSARITO, Mexico – Baja California is preparing to host the 2025 Tourist Tianguis, a tourism trade show, scheduled for April 28 to May 1 at the Baja California Center, located between Rosarito and Tijuana. Miguel Aguiñiga rodríguez, the state’s Secretary of Tourism, told The Economist that the event will be a landmark occasion, marking the first time the Tianguis will be held in a binational format.
Activities will extend beyond the Baja California Center to San Diego, California, showcasing Mexico, and Baja California in particular, as an international tourist destination. Aguiñiga said, “Once you visit Baja California, you fall in love with her.”
Securing the Bid
The effort to host the Tianguis began more than three years ago when Governor Marina del Pilar Ávila Olmeda tasked Aguiñiga with securing the bid for the state. According to Aguiñiga, the proposal had to convince federal authorities and the local tourism sector that Baja California was equipped to host more than 8,000 national and international visitors and buyers.
The proposal included a modern venue and a cultural experience that incorporates events in San Diego. “We carry a bit of Mexico to the south of California, one of our most vital natural markets,” Aguiñiga said.
The event in San Diego’s Liberty Station will showcase the artisanal, gastronomic, and cultural diversity of all 32 Mexican states to an American audience. Aguiñiga stated, “This Tianguis will not be just an event; it will be a turning point for the tourism of the Northern Border of Mexico.”
Tourism Without Borders
The border between Tijuana and San Diego is one of the busiest in the world. this binational dynamic is integral to Baja California, with thousands crossing daily for work, study, health, or recreation.
“We already live in a megaregion; the Tourist Tianguis institutionalizes that tourist reality,” Aguiñiga explained.
Organizers report that more than 46% of registered buyers come from the United States and Canada, primarily from California, Nevada, and arizona. Additionally, travel agencies and specialized press from 30 countries will be represented. the event aims to connect international tour operators with Baja California’s offerings and strategic connectivity.
Logistics and Security
Addressing logistical challenges, organizers have designed 15 transportation routes connecting Tijuana, Rosarito, Ensenada, and tecate with the Baja California Center. Coordination with U.S. and Mexican authorities is underway to expedite border crossings for registered visitors.
A thorough security strategy, involving collaboration among the three levels of government, includes tourist patrols, police coordination, and regular meetings. “We are not worried about security, but we are concerned,” Aguiñiga said.
“Baja California Marida with Mexico”
A highlight of the Tianguis will be the “Baja california Marida with Mexico” initiative, pairing 32 wines from the Valle de Guadalupe with each of the Mexican states.
For a week,chefs and artisans from across Mexico will share space with local winemakers,creating unique experiences for attendees. This aims to integrate the Tianguis experience with the region’s viticulture.
“Imagine seeing a Michoacán-style mojarra in a Viñedo del Valle,or a cultural activity of Quintana Roo in Guadalupe Valley,” Aguiñiga suggested,emphasizing the goal of decentralizing the Tianguis and transforming the entire state into a tourist destination.
A Lasting Impact
the impact of the Tianguis extends beyond immediate business transactions. Baja California has initiated a training program for service providers, focusing on languages, technology, and hospitality.
Materials used in the expansion of the Baja California Center will be repurposed to construct roofs in Mexicali schools and other areas with high temperatures, promoting sustainability and social impact. Aguiñiga emphasized that the Tourist Tianguis is more than just a promotional event.
“It is an possibility for Bajacalifornians to see that we are a world-class destination,” he concluded. “Thousands visit us, but now we want to diversify markets and show the best of northern Mexico to the world.”
Baja CaliforniaS 2025 Tourist Tianguis: Your Ultimate Guide
The Tourist Tianguis is a major tourism trade show. In 2025, it’s scheduled to take place in Baja California from April 28 to May 1. According to Miguel Aguiñiga Rodríguez, the state’s Secretary of Tourism, this event marks a “landmark occasion” because it will be held in a binational format for the first time.
The main venue will be the Baja California Center,located between Rosarito and Tijuana. However, activities will expand beyond the center to include events in San Diego, California.
The event aims to showcase Baja California, and Mexico in general, as a premier international tourist destination. Aguiñiga emphasizes its importance, stating, “This Tianguis will not be just an event; it will be a turning point for the tourism of the Northern Border of Mexico.”
Attendees can anticipate a multifaceted experience. In San Diego’s liberty Station, the diversity of all 32 Mexican states will be on display, with a focus on artisanal crafts, gastronomy, and culture. “Baja California Marida with Mexico” will pair 32 wines from the Valle de Guadalupe with each Mexican state,offering unique culinary experiences. Chefs and artisans from across Mexico will share space with local winemakers.
The effort to secure the bid began more than three years ago when Governor Marina del Pilar Ávila Olmeda tasked Aguiñiga with securing the bid for the state. The proposal had to convince both federal authorities and the local tourism sector that Baja california was fully equipped to accommodate over 8,000 national and international visitors and buyers. The winning included a modern venue and a cultural experience that incorporates events in San Diego.
the event is expected to draw a diverse group of attendees. Organizers expect that more than 46% of registered buyers will come from the United States and canada, particularly from California, Nevada, and Arizona. Travel agencies and specialized press from 30 countries will also be represented.
Organizers have planned 15 transportation routes connecting Tijuana, Rosarito, Ensenada, and Tecate with the Baja California Center. Collaboration with U.S. and Mexican authorities is underway to streamline border crossings for registered visitors. A thorough security strategy involving the three levels of government includes tourist patrols, police coordination, and regular meetings. Aguiñiga noted,” We are not worried about security,but we are concerned.”
This initiative aims to pair 32 wines from the Valle de Guadalupe with each of the Mexican states,creating unique culinary experiences.
The event is designed to have a lasting impact beyond immediate business transactions. Baja California has launched a training program for service providers focused on languages, technology, and hospitality.Materials used in the expansion of the Baja California Center will be repurposed for sustainability projects in Mexicali schools and areas with high temperatures. Aguiñiga emphasized the event’s broader impact by saying,”It is indeed an opportunity for Bajacalifornians to see that we are a world-class destination.”
The Tianguis will promote sustainability and social impact by repurposing materials from the expansion of the Baja California Center to construct roofs in Mexicali schools and other areas with high temperatures.