Barcelona Midea Sleeve Sponsorship Deals – Football News

Here’s a breakdown of⁤ the⁣ sponsorship deals discussed in the provided text:

Barcelona & Midea:

Sponsor: Midea⁤ (Chinese home appliance company)
Type: Main Partner,Official Home Appliances Partner,Sleeve Sponsor
Value: €12 million per year (€60 million total)
Term: Begins July 1,2026
Placement: Logo on the left sleeve of the first team jersey (matchday & training)
Replaces: TP Vision (Philips)

Barcelona & TP Vision (Philips):

Sponsor: TP Vision (Philips display and audio⁤ products)
Type: Sleeve Sponsor
Value: €10 million per year (€30 million total)
Term: Since May 2023
Placement: Ambilight TV brand on Barcelona’s sleeves
Preceded by: Beko (deal retooled ⁣to focus on training kit sleeves)

Real Madrid & Afrika Banque:

Sponsor: Afrika Banque (financial services company)
Type: Regional Sponsor
Region: West Africa
Goal: Grow Real Madrid’s presence in West Africa

RFEF (Spanish ⁣National Team) & Mapfre:

Sponsor: Mapfre (insurance ⁣firm)
Type: Official Sponsor
Term: Through 2030
Coverage: Spain’s senior men’s and women’s teams,and the under-21 side.
placement: Logo on training kits,pitches,and official facilities. Existing Tie-up: Mapfre is already the title sponsor of the Copa del ‍Rey through 2026-27.

Chelsea & Rexona:

Sponsor: Rexona (deodorant brand)
Type: Partnership Renewal (long-term)
Coverage: ‍Chelsea men’s and women’s teams
Activation: Fan engagement initiatives at Stamford Bridge and Kingsmeadow, pre-match activity at ⁣WSL fixtures.
Duration: Partners for the past nine years.
Brand Ambassadors: Cole Palmer, ‍Enzo Fernandez (Chelsea Men’s), Lucy ‍Bronze (Chelsea Women’s)