Munich, Germany – – FC Bayern Munich and Viessmann Climate Solutions have extended their international partnership, signaling a continued commitment to sustainability initiatives and energy-efficient technologies. The early extension underscores a successful collaboration focused on reducing carbon emissions and promoting climate-friendly solutions within the sports world and beyond.
The partnership, which began during the 2022/23 season, has already seen tangible results, including the installation of 19 high-efficiency Viessmann “Booster” heat pumps on the roof of the Allianz Arena. Further system solutions are planned to enhance the stadium’s energy efficiency and minimize its carbon footprint. This collaboration positions FC Bayern as a leader in sustainable stadium operations within European football.
Viessmann Climate Solutions is part of Carrier Global Corporation, a leading provider of intelligent climate and energy solutions. The extension builds on a relationship that initially focused on regional partnerships in China and Southeast Asia before expanding to include climate partnership responsibilities in several European countries – France, Spain, Poland, BeNeLux, and Russia – covering heating, air conditioning, refrigeration, and ventilation technology.
A Shared Commitment to Sustainability
Rouven Kasper, FC Bayern’s Board Member for Marketing and Sales, emphasized the importance of the partnership, stating, “We are pleased to continue this collaboration with Viessmann Climate Solutions, which is characterized by trust and reliability. Having a partner at our side who combines technological excellence with a focus on the importance of a sustainable future is essential for our joint success. Together, we have already achieved a great deal in the area of efficient and innovative climate solutions in the past, and we are building on this basis.”
Kasper further highlighted the alignment of economic decisions with environmental responsibility, stating that the club views Viessmann as an ideal partner to advance its environmental and climate protection goals. This sentiment reflects a growing trend among major sports organizations to integrate sustainability into their core business strategies.
Thomas Heim, President Climate Solutions Europe at Carrier, echoed this sentiment, stating that the extension represents a commitment to shared responsibility. “FC Bayern and Viessmann Climate Solutions share the drive to achieve excellence – on the pitch and in climate protection. The club’s initiatives to reduce CO₂ emissions in its infrastructure are a perfect fit with our vision of regenerative climate solutions,” Heim said. He expressed pride in the achievements to date and enthusiasm for continuing the collaboration.
Expanding Beyond the Pitch
The partnership extends beyond the Allianz Arena, encompassing broader climate campaigns and initiatives. Viessmann’s involvement with FC Bayern began in 2018 as a regional partner in China, supporting local football schools and tournaments. This grassroots engagement demonstrates a commitment to fostering a passion for football while promoting sustainable practices at the community level.
Viessmann’s history of sports sponsorship dates back over 25 years, initially focusing on winter sports like luge, ski jumping, and biathlon. The expansion into football with FC Bayern represents a strategic diversification of its sports portfolio, leveraging the global reach and influence of one of the world’s most recognizable sports brands.
Financial Implications and Market Positioning
While the financial terms of the extension were not disclosed, the partnership provides Viessmann Climate Solutions with significant brand visibility and marketing opportunities within a highly engaged global audience. FC Bayern Munich consistently ranks among the world’s most valuable sports teams, boasting a substantial fan base and extensive media coverage. This association enhances Viessmann’s reputation as a leader in sustainable climate solutions.
The collaboration also aligns with the growing investor and consumer demand for environmentally responsible business practices. Companies that demonstrate a commitment to sustainability are increasingly favored by investors and consumers alike, potentially leading to improved financial performance and brand loyalty. Carrier Global Corporation, as Viessmann’s parent company, benefits from this enhanced brand image and the positive association with FC Bayern’s commitment to environmental stewardship.
The Broader Trend of Sports and Sustainability
FC Bayern and Viessmann’s partnership is part of a broader trend of sports organizations embracing sustainability initiatives. Driven by increasing environmental awareness and pressure from stakeholders, teams and leagues across various sports are implementing measures to reduce their carbon footprint, promote renewable energy, and adopt sustainable practices. This includes investments in energy-efficient infrastructure, waste reduction programs, and sustainable transportation options.
The partnership also highlights the potential for collaboration between sports and technology companies to drive innovation in sustainable solutions. By combining FC Bayern’s global reach and brand recognition with Viessmann’s expertise in climate technology, the two organizations are demonstrating the power of partnerships to address pressing environmental challenges. The focus on regenerative climate solutions, as highlighted by Thomas Heim, suggests a commitment to not just mitigating environmental impact but actively contributing to a more sustainable future.
Looking ahead, the extended partnership between FC Bayern Munich and Viessmann Climate Solutions is poised to deliver further advancements in sustainable stadium operations and broader climate initiatives. The collaboration serves as a model for other sports organizations seeking to integrate sustainability into their core business strategies and contribute to a more environmentally responsible future.
