BBVA Technology: People-First Approach
- BBVA Technology has shifted its focus to exclusively supporting the bank's internal technological infrastructure, moving away from providing external services, according to a company spokesperson.
- The company's flagship product, the BBVA app, has received important upgrades, particularly in operational efficiency and mobile capabilities.
- BBVA Technology is also leveraging artificial intelligence to improve staff retention and recruitment.
BBVA Technology Focuses on AI-Powered Digital Banking
Updated June 07, 2025
BBVA Technology has shifted its focus to exclusively supporting the bank’s internal technological infrastructure, moving away from providing external services, according to a company spokesperson. This allows employees to concentrate on the technological foundations of BBVA projects.
The company’s flagship product, the BBVA app, has received important upgrades, particularly in operational efficiency and mobile capabilities. A recent AI-driven update marks a turning point, with improvements to user experience such as a financial coach, personalized savings plans, and simplified payment processes, the spokesperson said.
The Role of Artificial Intelligence
BBVA Technology is also leveraging artificial intelligence to improve staff retention and recruitment. the company has rapidly updated its training programs with new AI-related content. This approach helps identify knowledge gaps and create customized learning paths for each employee, the spokesperson noted. However, the company emphasizes a balanced approach, ensuring that technological advancements align with business plan concepts like security, ethics, and duty.
What’s next
BBVA Technology plans to continue integrating AI to further personalize the banking experience and streamline internal processes, while maintaining a strong focus on security and ethical considerations.