BCCI Finds New Lead Sponsor After Dream11 Exit

India’s Cricket Team Seeks New Sponsor After Gaming Ban Shakes Up Deal

Mumbai,⁣ India – The roar of the crowd, the crack of the bat, and the flash of ⁣the Indian men’s national cricket team’s jersey – a⁤ jersey soon to bear a new ‍sponsor.⁤ The Board of Control for Cricket⁢ in India ⁣(BCCI), the sport’s governing ⁤body, has officially launched a tender process⁢ to find a new lead sponsor for the national team, following the termination of its‍ agreement⁢ with Dream11.

Dream11, the igaming and fantasy sports operator, had proudly ⁢displayed its branding on the front of the⁣ team’s ⁣kit for the past two years. the⁢ partnership,⁤ which began in July 2023, was reportedly worth $14.5 million annually to the BCCI. Though, a seismic shift in India’s regulatory landscape brought‍ the collaboration to an abrupt end.

The promotion and Regulation of Online Gaming Act 2025, a sweeping⁢ piece of⁤ legislation, effectively banned real money ⁢igaming across the country. ‍This new law forced Dream11 to shutter its real-money business operations promptly. consequently, the sponsorship ‍deal with the BCCI was terminated.

“It was a difficult but necessary decision,” a source close to Dream11 stated. “We ⁢value our partnership with the BCCI and the Indian national team, but we had no choice but to comply with⁤ the new regulations.”

The ⁣BCCI has⁤ moved swiftly to fill the void left by Dream11. Documents related to the tender process were ‍released today, marking the formal beginning of the search for a new sponsor. The deadline for their purchase is set for⁤ September.

The chance to become ⁣the lead⁣ sponsor of⁢ the Indian men’s national cricket team is a highly coveted ⁢one. The team commands a massive following ⁣both domestically and internationally,‍ offering unparalleled brand visibility to the chosen company.

As the BCCI embarks⁢ on this ‍new chapter, the world of cricket watches‍ with anticipation, eager to see which brand will step⁢ up to⁤ the plate⁣ and become the next prominent name associated with the‍ Indian national team.