Bean Pole M Bae Bae, Lee Jun-hyuk, Cha Ju-young
lee jun-hyuk and Cha Joo-young Named Beanpole Ambassadors for Spring/Summer Line
SEOUL, south Korea – samsung C&T’s fashion division, Beanpole, announced Monday the selection of actors Lee Jun-hyuk and Cha Joo-young as its newest brand ambassadors. The announcement coincides with the release of beanpole’s Spring/Summer (SS) season collection.
The two actors will feature in pictorials and promotional videos throughout the year, promoting the brand’s image through both online and offline channels.

According to Beanpole, Lee and Cha were chosen for their broad appeal across age demographics and their embodiment of the brand’s “Seoul Classic” theme.
‘Romantic’ Theme Drives New Content
Beanpole plans to release new content centered around a “Romantic” theme, featuring the actors, who have recently gained popularity through dramas such as “My Perfect Assistant” and “Wonkyung.”
The Spring/Summer collection showcases Lee and Cha in stylish ensembles featuring Beanpole’s new strategic products. The brand aims to reinforce its signature items, including the Beanpole Solnit line, this season.
Availability and Special offers
the beanpole Solnit line and other Spring/Summer products are available at Beanpole stores nationwide and on the online platform SSF Shop. SSF Shop is offering a 10% discount and free exchanges for new Beanpole purchases made before May 1,ahead of Family Month.
Executive Viewpoint
won Eun-kyung, managing director of Samsung C&T Fashion Division, expressed optimism about the collaboration. “We expect Lee Jun-hyuk and Cha Joo-young to play a significant role in the new vision that Beanpole aims to present in the future,” Won said.
Lee Jun-hyuk and Cha Joo-young Named Beanpole Ambassadors: What You Need to Know
Here’s a comprehensive guide on the exciting collaboration between Beanpole and talented Korean actors Lee Jun-hyuk and Cha Joo-young, answering your burning questions!
Who are Lee Jun-hyuk and Cha Joo-young?
Lee Jun-hyuk: A South Korean actor known for his diverse roles.
Cha Joo-young: An actress who gained prominence for her role in Netflix’s “The Glory.”
What’s the Big News?
Beanpole, the fashion division of Samsung C&T, has announced that actors Lee Jun-hyuk and Cha Joo-young are the new brand ambassadors for its Spring/Summer (SS) season collection.
What Does This Collaboration Involve?
The actors will be featured in:
Pictorials (photoshoots)
Promotional videos.
Thes will be released throughout the year across both online and offline channels to promote Beanpole’s brand image.
Why Were lee Jun-hyuk and Cha Joo-young Chosen?
according to Beanpole, the actors were selected for:
Their broad appeal across various age groups.
Their embodiment of the brand’s “Seoul Classic” theme.
What is the “Seoul Classic” Theme?
The provided text explains the ambassadors were chosen in part becuase they embody the “Seoul Classic” theme, further information about this theme is not provided in the text.
What is beanpole’s “Romantic” Theme all About?
Beanpole plans to release new content centered around a “Romantic” theme, featuring Lee Jun-hyuk and Cha Joo-young. This content will leverage the recent popularity of the actors through dramas like “My Perfect Assistant” and “Wonkyung.”
Where Can I See the New Collection?
The Spring/Summer collection, showcasing Lee Jun-hyuk and Cha Joo-young, is available at:
Beanpole stores across the nation.
The online platform,SSF Shop.
Are There Any Special offers?
Yes! For a limited time, SSF Shop is offering:
A 10% discount on new Beanpole purchases.
Free exchanges.
This offer is valid for purchases made before May 1st, in celebration of Family Month.
What Key Products are Highlighted?
The collection reinforces Beanpole’s signature items, including the beanpole Solnit line.
When was the announcement made?
The announcement was made on Monday, coinciding with the Spring/Summer (SS) season collection release.
What did the Managing Director of Samsung C&T Fashion Division Say?
Won Eun-kyung, the managing director of Samsung C&T Fashion Division, expressed optimism about the collaboration, stating: “We expect Lee Jun-hyuk and Cha Joo-young to play a significant role in the new vision that Beanpole aims to present in the future.”
Key Takeaways:
| Feature | Details |
| ———————- | ——————————————————————————————————— |
| Ambassadors | Lee Jun-hyuk and Cha Joo-young |
| Campaign Theme | Seoul Classic, Romantic |
| Collection | Spring/Summer (SS) |
| Promotional Elements | Pictorials, promotional videos |
| Availability | Beanpole stores nationwide & SSF Shop |
| SSF Shop Offer | 10% discount and free exchanges (until May 1st) |
| Featured Item | beanpole Solnit line |
| Executive Quote | “We expect Lee Jun-hyuk and Cha Joo-young to play a significant role in the new vision that beanpole aims to present in the future.” – Won Eun-kyung, Managing Director, Samsung C&T Fashion Division |
