Beats Launches New Orange Solo Buds at Best Buy and 7-Eleven

Beats has released the Solo Buds earphones in a new orange colorway available exclusively through Best Buy in the United States and 7-Eleven in Japan starting July 4, 2026, according to MacRumors.

The Solo Buds serve as the entry-level offering in the Beats lineup. While the standard retail price is $79.99 in the U.S., Best Buy is currently offering the earbuds at a discounted price of $69.99 across all available colors, MacRumors reports.

What are the technical specifications of the Solo Buds?

The Solo Buds provide up to 18 hours of battery life within the earbuds themselves. According to MacRumors, the accompanying charging case is designed for wired charging only and does not contain its own battery to extend the playback time of the buds.

How does the new orange color differ from previous releases?

This specific orange version is a retailer-exclusive for Best Buy and 7-Eleven. It bears a close resemblance to an orange model previously released in India in October 2024, which Beats offered for free to customers purchasing an iPhone 15 or iPhone 15 Plus during a Diwali promotion, according to MacRumors.

Despite the visual similarity, the two versions have distinct branding. The limited-edition Indian model featured purple Beats “b” logos on the earbuds and the case, whereas the new version available at Best Buy and 7-Eleven uses red “b” logos, MacRumors notes.

What other color options are available for Solo Buds?

Beats first introduced the Solo Buds in June 2024 with a palette consisting of Matte Black, Storm Gray, and Transparent Red. MacRumors reports that an Arctic Purple version was also released as an exclusive for Apple and Target.

The brand expanded its retailer-exclusive strategy further in late 2024 by launching an Ivory colorway. That version was made available at Walmart in the United States and through other retail partners in several different countries, according to MacRumors.