BeIN Extends NBA Rights in MENA
- * BeIN Sports extends NBA partnership: BeIN Sports has renewed its broadcast partnership with the NBA across the Middle East and North Africa (MENA) region.
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* BeIN Sports extends NBA partnership: BeIN Sports has renewed its broadcast partnership with the NBA across the Middle East and North Africa (MENA) region.
* Long-standing relationship: The partnership began in 2008 and has been consistently renewed.
* Coverage: BeIN will continue to broadcast up to nine regular-season games per week, playoffs, conference finals, and the NBA Finals.
* Languages: Games will be aired in Arabic, English, and French.
* Platforms: Coverage will be available on BeIN Sports linear channels and its OTT platform.
* France Rights: BeIN also holds NBA rights in France since 2012,with similar coverage levels to the MENA region.
* BeIN’s Position: Mohammad Al Subaie, BeIN MENA chief executive, emphasized the importance of the partnership and BeIN’s role as a leading sports broadcaster.
* NBA’s Interest in France: The NBA has a growing interest in France due to the increasing number of French players in the league and regularly hosts games there.