Seoul, Korea – – bemyfriends, a global fandom business company, and Dreamus Company, operator of the Korean streaming platform FLO, are forging ahead with plans to create a “Global Superfan Business Ecosystem,” following the completion of bemyfriends’ acquisition of a majority stake in Dreamus last year. The companies detailed their vision and mid-to-long term business direction at a press briefing held in Seoul today.
The core strategy, as articulated by bemyfriends CEO Seo Woo-seok, centers on integrating fandom data with music distribution infrastructure. “All IP (intellectual property) business fundamentally revolves around distribution,” Seo stated. “How effectively we can deliver the value of IP to the right customer determines leadership in the IP business. The value of IP is fully realized only when those who understand the fans are equipped with distribution. This acquisition translates that answer into action.”
bemyfriends, known for its fandom platform ‘b.stage,’ which supports over 300 fan platforms across K-Pop, esports, musicals, and other sectors, has experienced significant growth, exceeding 300% year-over-year for the past two years and achieving profitability as of September 2025. The acquisition of Dreamus, and its FLO streaming service, represents a strategic expansion beyond pure fandom platforms into the broader music industry ecosystem.
The integration aims to create a seamless experience for artists and fans, encompassing everything from music release and fandom building to live performances, merchandise, and global expansion. Artists will be able to manage their entire fan engagement and revenue streams within the combined ecosystem, directly owning and utilizing their fandom data for marketing purposes.
“Through the combination of the two companies, artists will be able to carry out the entire process within the bemyfriends ecosystem, from the release of music to fandom building, to performance and pop-up stores and global expansion,” explained Seo Woo-seok. The goal is to move beyond fragmented consumer experiences and create a cohesive “fan journey.”
Specifically, bemyfriends plans to connect its b.stage customer base with Dreamus’s music IP value chain, increasing visibility for artists and creating new business opportunities. The company intends to aggressively leverage this model in new global markets, forging partnerships with music labels in India, Vietnam, and Southeast Asia to rapidly establish local fandom platforms. Strategic partnerships are also being actively pursued in key markets like the United States and China.
Dreamus Company, through its FLO platform – boasting 5 million subscribers – will focus on expanding its “digital fan universe,” moving beyond simple music streaming to foster deeper fan engagement. The company will also leverage the content creation and media capabilities of ‘dingo,’ which has a global subscriber base of 40 million, to strengthen its IP growth structure.
Live performances are also being positioned as a central hub for IP business expansion, with plans to integrate membership benefits, ticket sales, post-event content, and merchandise into a unified system. The aim is to create a holistic, physical experience that complements the digital fan journey.
Lee Ki-young, CEO of Dreamus Company, emphasized the synergistic potential of the partnership. “Music is the starting point for fandom, and IP growth is the result of careful planning,” he said. “By connecting distribution, content, fan platforms, performances, and commerce, we will create a full music IP value chain that enables artists and IP to grow sustainably.”
The acquisition, finalized at the end of 2025, follows a strategic investment of approximately $21 million from Goodwater Capital and a partnership with Midas PE, intended to accelerate global expansion. Bemyfriends previously secured investment from Japan’s Mitsubishi ‘BRICKS FUND TOKYO’.
The combined entity is positioning itself to capitalize on the growing demand for direct-to-fan engagement and the increasing importance of data-driven insights in the music and entertainment industries. The “Global Superfan Business Ecosystem” represents a significant bet on the future of fandom and the power of integrated platforms to unlock new revenue streams for artists and IP holders.
