Ben Fox McDonald’s CMO UK & Ireland
- Ben Fox has been appointed senior vice president and chief marketing officer for McDonald's marketing teams in the U.K.
- Before this appointment, Fox served as senior director of marketing and strategy within McDonald's EMEA (Europe, Middle East, and Africa) international development license office.
- Fox expressed enthusiasm about his return. He looks forward to leading the talented team and engaging with their work daily. He aims to continue creating appealing food, memorable...
Ben Fox steps into the role of CMO for McDonald’s UK and Ireland,bringing a wealth of experience to the fast-food giant.Fox will now led marketing strategy,agency partnerships,and oversee all food-related campaigns. Previously, he was at the helm of brand and business strategy across 36 markets in EMEA, setting the stage for his return. This significant move sees Fox returning to the UK and Ireland market, prepared to lead a talented team and create impactful campaigns. His prior success with the Minecraft Movie collaboration highlights his knack for innovating marketing initiatives. News Directory 3 reports on this pivotal appointment. His experience in international marketing and strategy makes him ideally suited for this senior leadership role. Discover what’s next as Fox aims to enhance customer experience and drive further growth in the U.K. and Ireland market.
McDonald’s UK, Ireland Name Ben fox as CMO
Updated May 29, 2025
Ben Fox has been appointed senior vice president and chief marketing officer for McDonald’s marketing teams in the U.K. and Ireland. He will now be responsible for leading marketing strategy, managing agency partnerships, and overseeing all food-related campaigns in the region. This new role for Fox follows Michelle Graham-Clare’s move to CMO and corporate VP for international operated markets.
Before this appointment, Fox served as senior director of marketing and strategy within McDonald’s EMEA (Europe, Middle East, and Africa) international development license office. there, he shaped brand and business strategy across 36 markets. His experience in international marketing and strategy makes him well-suited for this new leadership role in the U.K. and Ireland.
Fox expressed enthusiasm about his return. He looks forward to leading the talented team and engaging with their work daily. He aims to continue creating appealing food, memorable experiences, and impactful campaigns that resonate with McDonald’s customers.
“I’m thrilled to be returning to the U.K.and Ireland market and heading up an incredibly talented team, and it’s great being able to live and breathe the work they are executing every day,” fox said.
Notably, Fox was already involved with the marketing department before his official appointment. He spearheaded the triumphant collaboration with the Minecraft Movie, which resulted in a new limited-edition menu. This early success highlights his ability to drive innovative marketing initiatives for the company.
What’s next
Fox is expected to continue focusing on innovative marketing strategies and brand collaborations to enhance the customer experience and drive growth in the U.K. and Ireland markets.