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- Here's a summary of the branding changes announced for several Formula 1 teams for the 2026 season:
- * Subtle changes to the branding, with the AMG and Mercedes logos positioned above a clearer reference to title partner PETRONAS.
- * Name Change: Williams Racing is now Atlassian Williams F1 Team.
F1 Team Branding Updates for 2026
Here’s a summary of the branding changes announced for several Formula 1 teams for the 2026 season:
mercedes:
* Subtle changes to the branding, with the AMG and Mercedes logos positioned above a clearer reference to title partner PETRONAS.
* PETRONAS branding features a new font.
Williams:
* Name Change: Williams Racing is now Atlassian Williams F1 Team.
* Logo Redesign: The ‘W’ in the team logo has been replaced with a modern reimagining of the original ‘Forward W concept’ designed by Sir Frank Williams in 1977.
* The team is emphasizing a connection to its heritage while looking towards the future.
* Team chief James Vowles expressed pride in honoring the founder and aiming for a new Championship-winning chapter.
Looking ahead:
* Car reveals are starting this month, with pre-season testing beginning on February 11th. This means the new branding will soon be visible on the track.