Bentley Motors Expands into Europe with New Showroom in Tbilisi, Georgia
Bentley Motors is expanding its presence in Europe by opening a new showroom in Tbilisi, Georgia. Bentley Tbilisi is officially open today and is set to launch in spring 2025. The showroom is located at Aghmashenebeli Alley 129, 0131, Tbilisi.
The new facility includes a 330-square meter showroom and an aftersales area. A shared 730-square meter workshop will also be part of the development. This expansion follows Bentley’s successful first half of 2024, achieving an operating profit of €261 million and delivering 5,476 cars worldwide, with 1,054 cars sold in Europe.
Bentley Tbilisi will be operated by the independent group Tegeta. This opening is significant as Bentley introduces two new hybrid models, the fourth generation Continental GT and the Flying Spur Speed. There is also increasing demand for personalisation options through Mulliner.
How does Bentley’s customisation options through Mulliner enhance the customer experience?
Interview with Richard Leopold, Regional Director for Europe at Bentley Motors
News Directory 3: Richard, Bentley has officially opened a new showroom in Tbilisi, Georgia. Can you share what motivated Bentley to expand into this market?
Richard Leopold: Absolutely. Our decision to open Bentley Tbilisi was driven by several factors. Georgia is a rapidly growing market with a burgeoning economy and an increasing interest in luxury vehicles. We see this as an opportune moment to engage with new customers and enthusiasts in the region, especially as we introduce our latest models including the Continental GT and the Flying Spur Speed.
News Directory 3: The new showroom features a 330-square meter space along with an aftersales area. What services can customers expect from Bentley Tbilisi?
Richard Leopold: At Bentley Tbilisi, customers will have access to our full range of vehicles, including the latest hybrid models. The showroom is designed to offer an immersive brand experience, showcasing our craftsmanship and luxury services. Additionally, the aftersales area will ensure our clients receive exceptional support, while the 730-square meter workshop underscores our commitment to quality and service.
News Directory 3: With Bentley’s successful first half of 2024, can you tell us about the performance indicators that influenced this expansion?
Richard Leopold: In the first half of 2024, Bentley achieved an operating profit of €261 million and delivered over 5,400 cars globally, with a notable 1,054 of those sold in Europe alone. This remarkable performance not only reflects our strong demand but also positions us well for growth in new markets. Expanding into Georgia aligns with our strategy to enhance our presence where demand exists.
News Directory 3: The introduction of customisation options through Mulliner seems to be a significant trend. How does Bentley Tbilisi plan to cater to this increasing demand?
Richard Leopold: Customisation through Mulliner offers an unparalleled experience for our customers. At Bentley Tbilisi, we’re fully equipped to provide bespoke options tailored to individual preferences. Our operational team is trained to guide customers through the myriad of personalisation possibilities, ensuring that they can create a vehicle that truly reflects their style and identity.
News Directory 3: what message do you want to convey to potential customers and Bentley enthusiasts in Tbilisi and throughout Georgia?
Richard Leopold: We are thrilled to welcome customers and brand enthusiasts to Bentley Tbilisi. Our showroom is not just a place to purchase a car; it’s a destination where luxury and craftsmanship meet innovation. We’re excited about the opportunities ahead and are committed to providing an extraordinary experience for everyone who walks through our doors. We look forward to engaging with the community as we officially launch the showroom in early 2025.
Richard Leopold, Bentley’s Regional Director for Europe, expressed enthusiasm for the new market opportunities in Georgia. He highlighted the timing of the opening after the launch of the new Continental GT, which he described as the definitive grand tourer. Bentley Tbilisi aims to provide a full range of models and experiences to customers.
Bentley Tbilisi is ready to welcome customers and brand enthusiasts. An operational team is available to answer questions. The official opening is scheduled for the first quarter of 2025.