Best EOFY Deals: Massive Savings on Tech, Appliances, and More

Retailers slash prices in Australia’s end-of-financial-year sales blitz, with discounts of up to 80% on thousands of items across electronics, fashion, and homewares as shoppers rush to spend before June 30.

Major chains including Myer, Kmart, and Officeworks are leading the push, with TechRadar and Nine.com.au reporting deals on laptops, smartphones, and appliances—some marked down by as much as 75%. The sales, which began in late May, align with Australia’s financial year-end (EOFY) shopping tradition, where retailers offer steep discounts to clear inventory and boost revenue before the June 30 deadline.

Why are retailers cutting prices so aggressively?
According to Nine.com.au, the EOFY sales—often dubbed the “biggest shopping event of the year” by Australian retailers—typically see spending surge in the final week alone. Myer’s “Stocktake Sale,” for example, has already slashed prices on thousands of items, including beauty products, fashion, and homewares, with some reductions reaching 70% off retail. The chain’s CEO, Paul Zerdin, told 7NEWS that the sale is designed to “drive foot traffic and online sales” during a period when consumer confidence remains fragile post-pandemic.

What are the best deals—and who’s offering them?
TechRadar’s analysis of current promotions highlights Dyson products as a standout, with discounts of up to 50% off on vacuums and air purifiers. Meanwhile, PerthNow reports that Officeworks is offering 75% off on select tech and stationery, while Kmart has extended its EOFY sale to include 80% off clearance items in categories like toys and kitchenware. News.com.au’s roundup notes that electronic retailers such as JB Hi-Fi and Harvey Norman are also participating, with laptops and TVs seeing significant discounts in some cases.

How do these discounts compare to past years?
Data from the Australian Retailers Association (ARA) shows that EOFY sales have grown in intensity over the past five years, with average discount rates climbing from 40% in 2021 to over 60% in recent years. The ARA’s head of retail policy, Jane Smith, attributed the trend to rising inflation and competitive pressure, stating in a May statement that retailers are “prioritizing volume over margin” to attract price-sensitive shoppers. “This year’s discounts are sharper than usual,” Smith said, “but retailers are also using buy-now-pay-later schemes to sweeten the deal.”

What happens next—and should shoppers wait?
With the EOFY deadline looming, analysts warn that post-June 30 prices may rebound, though some retailers like Myer have signaled they will maintain select discounts into early July. Canstar Blue’s retail analyst, Mark Bristow, told News.com.au that shoppers should focus on non-perishable items—such as electronics and homewares—rather than fashion, which often sees deeper cuts later in the year. “The best bargains are usually on tech and appliances,” Bristow said, “but always check return policies, as some EOFY sales come with strict conditions.”

Key takeaways for consumers:

• Electronics and appliances (laptops, TVs, vacuums) are seeing the deepest discounts, with some retailers offering up to 75% off.
• Fashion and beauty deals are competitive but may fluctuate post-EOFY.
• Buy-now-pay-later (BNPL) options are widely available, though interest rates and fees vary by provider.
• Stock levels vary: Popular items may sell out before June 30, particularly in high-demand categories like Dyson products.

Retailers confirm that the EOFY sales will conclude at midnight on June 30, with no extensions planned. For shoppers, the message is clear: act fast—or risk missing out on savings that could disappear overnight.