BG Sports Secures Multi-Year Broadcast Rights for Bundesliga 2 in Thailand

BG Sports, a Thai digital broadcaster, has acquired the multi-year broadcasting rights for the Bundesliga 2, the second tier of German professional soccer, within Thailand. The deal aims to expand the reach of German football in the Southeast Asian market, according to a report from Sportcal on August 7, 2026.

BG Sports Acquisition of Bundesliga 2 Rights

The agreement grants BG Sports the rights to broadcast Bundesliga 2 matches in Thailand over a multi-year period. This move is part of a broader effort by the Bundesliga to bolster its visibility and accessibility in Thailand, according to Sportcal.

By securing the second-tier rights, BG Sports provides Thai viewers with access to the competitive German league known for high attendance figures and several clubs that frequently fluctuate between the top-flight Bundesliga and the second division.

Expanding German Football Reach in Thailand

The acquisition follows a trend of European leagues seeking deeper penetration into Asian markets through digital broadcasting partnerships. Sportcal reports that the deal is intended to increase the overall footprint of German soccer in the region.

Digital broadcasting platforms like BG Sports allow for more flexible distribution of sports content compared to traditional linear television, potentially reaching a wider demographic of soccer fans across Thailand.