BigHit Music is facing a growing wave of criticism from fans after announcing a remarkably compressed schedule of comebacks for its three boy groups: BTS, TXT, and CORTIS. The rapid-fire releases, slated for March, April, and around the same period, have sparked concerns about resource allocation, promotional overlap, and potential internal competition within the agency.
The situation began with the announcement of BTS’s return on March 20, marking the group’s first new music since members began fulfilling mandatory military service. The news was met with immediate excitement, as fans have eagerly awaited a group comeback for years. However, that enthusiasm quickly gave way to apprehension when TXT’s comeback was revealed to be scheduled around the same timeframe, following the recent renewal of their contracts.
Adding to the concerns, BigHit subsequently announced that CORTIS, the agency’s newest group which debuted in summer 2025, is set to release their first comeback in April. This stacked schedule – BTS, TXT, and CORTIS all promoting within a single month – has ignited a firestorm of frustration among fans across all three fandoms.
Many are voicing fears that the tight scheduling will inevitably lead to overlapping promotions, dividing attention from media outlets and potentially hindering each group’s ability to secure coveted music show wins. A key concern is whether BigHit can adequately support three major campaigns simultaneously, ensuring each group receives the resources necessary for a successful launch.
“It’s disrespectful to all three fanbases,” one user posted on X (formerly Twitter), a sentiment echoed widely across social media. “Each of these comebacks is significant – BTS’s first in years, TXT’s after contract renewals, and CORTIS’s very first. Why cram them all into one month?”
The situation is particularly sensitive for CORTIS, who are still establishing themselves in the competitive K-pop landscape. Fans worry that the rookie group’s promotional efforts could be overshadowed by the immense global popularity of BTS and the established fanbase of TXT. The concern isn’t simply about chart performance, but about CORTIS having the opportunity to build a solid foundation and connect with audiences.
The timing of TXT’s comeback, following their contract renewals, also adds a layer of complexity. While renewals typically signal continued investment in a group, some fans are questioning whether the simultaneous release with BTS and CORTIS will ultimately limit TXT’s potential for maximum impact.
The debate extends beyond promotional concerns to questions of strategic planning within BigHit Music. Several fans have pointed out the seemingly arbitrary nature of the schedule, questioning why the agency chose to concentrate three major releases within such a short period when a full year is available. “There’s 12 months in a year,” one Twitter user noted, expressing bewilderment at the decision.
The backlash highlights the increasing challenges faced by major entertainment agencies in managing multiple successful acts. While a robust roster of artists is a sign of strength, it also requires careful coordination and strategic planning to ensure each group receives the attention and resources they deserve. The current situation at BigHit Music serves as a cautionary tale, demonstrating the potential pitfalls of prioritizing quantity over strategic pacing.
As the release dates draw closer, all eyes will be on BigHit Music to see how they navigate this challenging situation. The agency’s response – and the ultimate success of each group’s comeback – will likely set a precedent for how it manages its artist roster in the future. For now, many fans remain deeply concerned about the potential consequences of this unusually crowded release schedule.
