Bingsu Frenzy: What Sets Korea’s Favorite Dessert Apart from Japan and Taiwan
‘K-Dessert’ Shaved Ice Takes the World by Storm
Shaved ice, a popular Korean dessert, has been gaining worldwide attention, especially among foreign tourists. The unique combination of finely crushed ice and various toppings has made it a favorite among many.
A foreign woman living in Vancouver, Canada, recently shared her love for shaved ice on social media, saying, “Among shaved ice, I like ‘cheese shaved ice’ the most. It tastes like cheesecake and is full of flavor.” She also mentioned trying shaved ice tiramisu for the first time and enjoying its sweetness.
Korean shaved ice, also known as ‘K dessert,’ has become a popular treat among locals and tourists alike. Its flashy appearance, thanks to the various toppings, has caught the attention of many foreigners.
‘Bingsu’ Becomes a Household Name
Shaved ice, which involves adding various ingredients like fruit and milk to finely crushed ice, is considered a representative ‘K dessert’ in foreign countries. The term ‘Bingsu’ has become a proper name on social media platforms.
A search for ‘Bingsu’ on Instagram yields around 560,000 posts, featuring pictures of foreign tourists enjoying shaved ice while traveling or at cafes abroad.
A foreign user on TikTok shared a video of himself eating shaved ice at a cafe in Melbourne, Australia, and wrote, “Bingsu time.” He expertly filmed himself pouring condensed milk and matcha syrup onto shaved ice topped with toasted bread.
Another user posted a picture of shaved ice and said, “You can cool off from the heat with a big bowl of shaved ice with milk. Among my middle-aged female friends, shaved ice is great food. If you like desserts, you shouldn’t miss this great food.”
As interest in shaved ice grows globally, it has become a popular menu item not only in local cafes but also in domestic companies operating overseas.
Top 10 Shaved Ice Shops in New York
‘Yelp’, a famous restaurant review application in the United States, has selected and revealed the ‘Top 10 Shaved Ice Shops in New York by 2024’. Among them, two domestic companies, ‘Heukhwadang’ and ‘Coco Walnut’, made the list.
Experts attribute the global popularity of Korean-style shaved ice to its distinctive feature of eating with various toppings. Unlike Japanese ‘Kakigori’, which typically involves drizzling syrup on crushed ice, Korean shaved ice offers a wide range of toppings.
Lee Young-ae, a professor of consumer studies at Incheon National University, said, “The culture of taking pictures of different foods that catch people’s attention and posting them on social media is common even in foreign countries. Korean shaved ice has a variety of toppings, making it look fancy.” She added, “The growing interest in ‘K-food’ itself has also contributed to the popularity of shaved ice.”
