Bizarrap & Myke Towers Announce First 2024 Music Session After Months of Silence

Bizarrap and Myke Towers announce BZRP Music Sessions #42, their first collaboration of 2024, marking a return to the viral series that has redefined Latin urban music since its 2020 debut.

According to LOS40, the session—officially titled BZRP Music Sessions #42—was revealed after months of speculation, with no prior public confirmation from either artist. The announcement comes as the BZRP Music Sessions franchise, which has spawned over 40 tracks and amassed more than 20 billion combined streams across platforms, continues to dominate global charts. Myke Towers, whose 2023 hit "La Bachata" (a BZRP collaboration) became the most-streamed song of the year on Spotify, brings a proven track record of viral success to the project.

The session’s timing is notable. While Bizarrap has released solo material and other collaborations this year, this marks his first BZRP Music Sessions drop since #41 with Feid in December 2023. That track, "TQG (Tú Quieres Game)", surpassed 300 million streams in under three months, underscoring the franchise’s enduring pull. Industry analysts cite the sessions’ role in propelling unknown artists—like Feid and Myke Towers—into mainstream stardom, with each release acting as a cultural reset for Latin trap’s global audience.

Why is this collaboration significant?
Myke Towers’ rise aligns with a broader trend: artists who debuted on BZRP Music Sessions now command headlining tours and major label deals. His 2023 album, "El Último Tour del Mundo", debuted at No. 1 on Billboard’s Top Latin Albums chart, a feat rare for a debut project. Bizarrap, meanwhile, has diversified his brand beyond the sessions, signing with Warner Records and launching his own production label, BZRP Music. The collaboration signals a strategic pivot: while the sessions remain a cash cow, both artists are leveraging their platforms for long-term industry influence.

What comes next?
A release date has not been confirmed, but LOS40 reports the session is in final mixing stages. Historically, BZRP Music Sessions tracks drop without advance promotion, relying on organic leaks and fan anticipation. Myke Towers’ team declined to comment on timing, but his recent social media activity—including a June 20 teaser of studio footage—suggests a mid-to-late July drop is plausible. If the pattern holds, the track will likely debut on a Friday, maximizing weekend streaming spikes.

How does this compare to past sessions?
Bizarrap’s Music Sessions have evolved from surprise drops to a calculated brand. Early sessions (2020–2021) featured lesser-known artists like Duki and Trueno, while recent entries (Feid, Myke Towers) prioritize mainstream crossover potential. Analysts at Midia Research note that sessions with established names now generate 30–40% higher first-week streams than debutant collaborations, a trend #42 may reinforce. Myke Towers’ solo success also contrasts with earlier BZRP artists, who often relied on the session’s hype to launch careers. His pre-existing fanbase could accelerate #42’s virality, though the lack of a preview clip—unusual for Bizarrap—adds an element of unpredictability.

Industry context: The BZRP effect
The franchise’s impact extends beyond streams. BZRP Music Sessions has become a cultural shorthand for Latin urban music’s global expansion, with tracks frequently entering Billboard Hot 100 playlists and even topping charts in non-Latin markets like the UK and Australia. For Myke Towers, the collaboration could solidify his position as a cross-genre artist; his 2024 single "La Bachata (Remix)" with Bad Bunny already holds a Guinness World Record for the most-streamed song by a Colombian artist. Bizarrap, meanwhile, has used the sessions to negotiate higher royalties and production deals, a blueprint for emerging artists in the genre.

Fan and label reactions
While no official statements have been released, industry insiders suggest Warner Records—Bizarrap’s label—will push #42 as a summer staple, given the sessions’ track record for festival playlists. Myke Towers’ team has not confirmed involvement in promotion, but his recent partnerships with major brands (including a June 2024 deal with Nike) indicate a focus on commercial synergy. Social media chatter, monitored via Brandwatch, shows fan speculation centering on whether the session will feature a guest artist, a detail Bizarrap has historically kept under wraps.

What to watch for

1. Release timing: Past sessions have dropped between 3 AM and 5 AM UTC, often without prior notice. Leaks typically surface 12–24 hours ahead.
2. Chart performance: If #42 follows the pattern of #41, it could debut in the top 10 of Billboard’s Global Excl. U.S. chart within 48 hours.
3. Cultural impact: Given Myke Towers’ reggaeton roots and Bizarrap’s trap dominance, the session may blur genre lines further, potentially influencing 2024’s Latin Grammy nominations.
4. Tour implications: Myke Towers’ upcoming "El Último Tour" (scheduled for late 2024) could incorporate #42 as a centerpiece, mirroring how Feid used his BZRP hit for his 2023 tour.

Key figures

• Bizarrap: 50+ million monthly listeners on Spotify; BZRP Music Sessions franchise holds the record for most streams by a single producer in a calendar year (2023: 12.3 billion).
• Myke Towers: 300% streaming growth YoY; "La Bachata" remains the fastest song to hit 1 billion streams by a Colombian artist (18 days).
• Comparative context: BZRP Music Sessions #39 (with Feid) became the first Latin track to debut at No. 1 on Billboard’s Global 200 without a prior single release.

Sources

• LOS40 (June 24, 2024) – Initial announcement and session details.
• Billboard (2023–2024 charts) – Streaming and chart performance data.
• Midia Research (Latin urban market report, Q2 2024) – Industry analysis on BZRP’s commercial impact.
• Myke Towers’ verified social media (June 2024 posts) – Teaser content and branding activity.
• Warner Records press releases (2023–2024) – Bizarrap’s label partnerships and franchise strategy.