Italian startup BizzyNow has launched an equity crowdfunding round on Mamacrowd to finance the next phase of its networking app, built around quick, in-person meetups it calls “Bizzy Moments.” The campaign targets €150k-€400k at a €3m pre-money valuation, with a €500 minimum ticket. BizzyNow says proceeds will support go-to-market validation, product upgrades, and the operational groundwork needed to scale.
The problem BizzyNow solves
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Professional networking has a timing problem. The most valuable introductions often happen in the gaps: 40 minutes before a flight, a pause between conference sessions, an unscheduled evening in a new city, or the lull after a client meeting. But the tools professionals typically use to connect are optimized for asynchronous,low-context interactions (requests,messages,posts) rather than real-time,location-based intent.
BizzyNow’s premise is simple: when two relevant people are already in the same place, and both have time, “discovering each other” should not require long threads, calendar gymnastics, or cold outreach. The company positions its product as a way to turn downtime during business travel and events into structured, high-signal conversations.
“BizzyNow is built for the moments when professionals are already in the same place, with time to meet, but no practical way to discover each other quickly. we’re giving people a way to use that moment to show their best side, and turn idle business travel time into measurable B2B outcomes,” saeid the CEO, Tommaso Fe.
How BizzyNow works
BizzyNow is designed to turn “I have 45 minutes” into a practical meeting.The app uses geolocation plus an AI layer and LinkedIn integration to surface nearby professionals who might potentially be relevant, then encourages short, structured meetups lasting roughly 30 to 90 minutes. BizzyNow describes these as micro-meetings held in neutral, community-recommended locations, intended to move beyond chatting into a real conversation. BizzyNow also describes a trust-oriented scoring approach that is meant to reflect the value creates through meetings, emphasizing quality and follow-through rather than connection volume.
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Why now
BizzyNow is pitching into a familiar contradiction: professionals are back at conferences, airports, hotels, and coworking spaces, but introductions still default to slow, noisy digital channels. In-person events have regained their role as dealflow engines. Yet discovery remains fragmented across LinkedIn messages, WhatsApp groups, and chance encounters, with little infrastructure for “right person, right place, right time.” BizzyNow is betting that instant, location-aware matching can become a practical layer for high-intent environments, especially where timing is the constraint.
The company’s target segments reflect that focus. In campaign materials, BizzyNow points to business travelers, managers, freelancers, expats, event communities, corporate HR, coworking spaces, hotels, and airports as core audiences and partners.
The crowdfunding round (what, where, why it matters)
The raise is being run via Mamacrowd, one of Italy’s established equity crowdfunding platforms, and the campaign is live.
On the Mamacrowd listing, the round is set with:
- Goal (min): €150k
- Goal (max): €400k
- Minimum investment ticket: €500
- Pre-money valuation: €3m
For early-stage startups, equity crowdfunding can be more than financing. It can act as a public proof point for market interest, build a base of aligned advocates, and strengthen credibility with commercial partners, especially for products that grow through communities.
BizzyNow’s internal materials describe traction that is still early but measurable, including ca. 2,000 free users, 400 weekly active users (22.6% WAU-to-total),and six active corporate pilots. The same documents state that the company is in pre-revenue, with monetization intentionally deferred during the validation phase. That context matters: this is a campaign funding a transition from adoption validation to monetization proof,not a late-stage expansion round.
“Crowdfunding fits our model because community is not a byproduct for us.It’s part of how we validate activation, refine the product, and build repeatable go-to-market channels before scaling,” said the CEO, Tommaso fe.
What’s next (roadmap + use of proceeds)
BizzyNow’s pitch deck frames its roadmap as a progression “from validation to global market,” staged across three years:
– 2025: MVP, beta launch, early validation
– 2026: Premium launch, B2B pilots, monetization validation
– 2027: EMEA expansion and scale readiness
That sequencing aligns with what BizzyNow describes in its internal underwriting materials: corporate pilots are active, monetization is modeled to begin mid-2026, and the near-term priority is proving repeatable activation and conversion mechanics.
On use of funds,the Executive Pitch Deck states the round is intended to validate monetization,strengthen product capabilities,and prepare for scale,with spend tied to measurable validation milestones across:
– Marketing & GTM validation
– Product and premium features
– Compliance and governance
– Team and operations
The Mamacrowd campaign further breaks planned allocation into ranges:
– 40%-50% Marketing and Brand Activation
– 20%-25% Technology Growth (BizzyNow app)
– 10% Legal and compliance
– 10%-15% Team and Operations- 10% Strategic reserve
BizzyNow also outlines a B2B-oriented monetization path in its deck and model assumptions,including paid event activations,company-wide licensing,and data/analytics packages,while explicitly noting that projections remain validation-stage assumptions and will be refined as unit economics are proven.
Disclaimer
*This article is for informational purposes only and does not constitute investment advice, a solicitation, or an offer to buy or sell securities. Equity crowdfunding investments are high-risk, and investors may lose all or part of their invested capital. Any forward-looking statements, projections, or timelines described by the company are subject to change and may not materialize.
