Black Bear Hires Bianca Parkes and Heather Phillips as Marketing, Publicity Chiefs – IMDb
- Black Bear has appointed Bianca Parkes and Heather Phillips to lead its marketing and publicity departments, according to reporting from IMDb.
- The production company brought in Bianca Parkes to serve as the head of marketing.
- Phillips previously held a publicity executive role at 20th Century Fox.
Black Bear has appointed Bianca Parkes and Heather Phillips to lead its marketing and publicity departments, according to reporting from IMDb. Parkes, previously a marketing executive at Neon, and Phillips, a former publicity executive at 20th Century Fox, will oversee the promotional strategies for the production company’s slate.
Executive Appointments at Black Bear
The production company brought in Bianca Parkes to serve as the head of marketing. Parkes joins from Neon, where she served as a marketing executive. Her role at Black Bear involves directing the company’s marketing initiatives across its film and television projects.
Heather Phillips has been hired as the head of publicity. Phillips previously held a publicity executive role at 20th Century Fox. She is tasked with managing the public image and media relations for Black Bear’s talent and productions.
Industry Background of Parkes and Phillips
The hires bring experience from two different scales of the entertainment industry. Parkes comes from Neon, an independent distributor known for its targeted marketing of prestige and international cinema. Phillips brings experience from 20th Century Fox, a major studio environment characterized by wide-release campaigns and global franchise management.
These appointments indicate a strategy by Black Bear to integrate both boutique independent marketing tactics and large-scale studio publicity frameworks into its operational structure.