Black Friday Laptop Deals 2025: Best Sales Now
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black Friday 2024: A Comprehensive Guide
Table of Contents
Updated November 28, 2024, 23:06:57 PST
What is Black Friday?
Black Friday is an informal name for the Friday following Thanksgiving Day in the United States. It has become synonymous with the start of the Christmas shopping season and is characterized by retailers offering significant discounts and promotions. The term “Black Friday” originally referred to the chaos and congestion associated with the day, but has evolved to represent a major shopping event.
While traditionally a brick-and-mortar event, Black Friday has increasingly shifted online, with many retailers offering deals both in-store and on thier websites. This trend accelerated during the COVID-19 pandemic and continues to be a significant part of the Black Friday experience.
The History of Black Friday
The origins of Black Friday date back to the 1960s in Philadelphia. Police used the term to describe the heavy pedestrian and vehicle traffic that occurred the day after Thanksgiving, as shoppers flocked to the city for the Army-Navy football game and the start of the Christmas shopping season. [History.com]
The term gradually spread throughout the United States, and by the 1980s, retailers began to embrace the day as an opportunity to offer significant discounts. The narrative shifted from negative congestion to positive savings, and black Friday became a cultural phenomenon.
Black friday Spending Trends
Black Friday spending has consistently increased over the years, although the growth rate has fluctuated. The National Retail Federation (NRF) provides annual data on consumer behavior during the black Friday weekend.
| Year | Total Spending (NRF Estimate) | Online Spending (Adobe Analytics) |
|---|---|---|
| 2019 | $68 billion | $7.2 billion |
| 2020 | $69 billion | $9 billion |
| 2021 | $88.3 billion | $8.9 billion |
| 2022 | $93.6 billion | $11.3 billion |
| 2023 | $97.4 billion | $9.8 billion |
As the table shows, online spending has become a dominant force