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Black Friday 2024: A Comprehensive Guide
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Published: November 27, 2024, 20:35:51 PST. Last updated: november 27, 2024.
What is Black Friday?
Black Friday is an annual shopping event traditionally held the day after Thanksgiving in the United States. It has grown into a global phenomenon, marking the unofficial start of the holiday shopping season. The term “Black Friday” originated in Philadelphia in the 1960s, referring to the heavy pedestrian and vehicle traffic that occurred the day after Thanksgiving History.com.Over time, the narrative shifted to the idea that retailers “went into the black” (became profitable) on that day.
While originally a brick-and-mortar event, Black Friday has increasingly moved online, with many retailers offering deals both in-store and on their websites. The event is known for doorbuster deals, limited-quantity items, and significant discounts across a wide range of products.
Black Friday 2024: Dates and Timeline
In 2024, Black Friday falls on November 29th. Though, the “Black Friday” sales period has expanded considerably. Here’s a typical timeline:
- Early November: Many retailers begin offering “pre-black Friday” sales and early access deals.
- thanksgiving Day: Some stores open on Thanksgiving evening, initiating Black Friday sales.
- Black Friday (November 29th): The peak of in-store and online sales.
- Saturday & Sunday: Continued sales, often with different deals than Friday.
- Cyber Monday (December 2nd): Focus shifts to online deals.
- December: Continued holiday promotions throughout the month.
Ancient Black Friday Spending
Black Friday spending has consistently increased over the years. According to the National Retail Federation (NRF), here’s a look at recent spending figures:
| Year | Total Spending (USD Billions) | Online Spending (USD Billions) | Source |
|---|---|---|---|
| 2019 | 68.35 | 16.4 | |
| 2020 | 90.02 | 33.2 | |
| 2021 | 886.7 | 188.2 |
