A new year calls for new momentum and being open to new products or experiences beyond your typical go-tos.
Spanning hair care, spirits, and fashion essentials, these brands are shaping the marketplace.
SHYNE is helping consumers turn a new leaf in their routines with male grooming products catered to the needs of Black male consumers and those with textured hair.Whether...
A new year calls for new momentum and being open to new products or experiences beyond your typical go-tos. In an era where many Black business owners are being stripped of their typical resources, and DEI isn’t a trending topic, these companies are still managing to make a name for themselves amidst the noise.
Spanning hair care, spirits, and fashion essentials, these brands are shaping the marketplace. The following Black-owned brands are setting themselves apart through innovation, cross-platform strategies, and unique offerings that can compete with industry giants if needed.
SHYNE is helping consumers turn a new leaf in their routines with male grooming products catered to the needs of Black male consumers and those with textured hair.Whether you’re rocking a fade, dreadlocks, or an afro, SHYNE is providing high-performance hair care products that help define, moisturize, and style hair to your liking. Founder Alvin Mills launched the brand after seeing a gap in availability for Black male grooming products in the United Kingdom. Since its inception, Mills has made it a point to amplify the product’s versatility, making it useful for hair textures ranging from 2A to 4C, while keeping identity and quality at the forefront.
Hailing from none other than Washington D.C., Mahogany Yacht Charters has made a name for itself by pushing past both gender and racial bias in the boating industry. With a group of friends that had a vision for travel as the company’s foun
Ready to have glowy skin this year while on a budget? Butter’d Body Care is blazing their own trail with a collection of moisturizing body creams and oils that help to keep skin smooth and supple across the span of 24 hours. One of the brand’s selling points is being healthier for use in comparison to other brands by using no dyes,being cruelty-free,and clean ingredient selection. Their viral product, Helly Jelly Skin Jelly, has gained wide social media acclaim after using non-petroleum jelly as the primary ingredient, which is showing major results.
After just two years from its inception, Honey Beauty has maintained rapport with curly haired women across the country. The brand’s signature leave-in conditioner and hair growth elixir help to promote hair growth, hydration of hair strands, and retain length. At its core, the brand celebrates all textures while amplifying its Dominican roots, and the culture built within Dominican hair salons.
freddie estelle offers custom knit pieces for both men and women that transcend streetwear norms while allowing consumers comfortable fashion choices. Founded by New Orleans’ Durrell Dupard, the company has gained celebrity acclaim with stars such as busta Rhymes, Ciara, and Omari Hardwick as they sport the threads on red carpets, community events, and live performances. Dress it up or down, Freddie Estelle is what your closet needs to see this year.
Ever had a mishap while starting your menstrual cycle? The pocket Panty may be what’s been missing from your closet for its absorbency and easy-to-use. After appearing on ABC’s Shark tank in 2023, founder Ashlee Turner found herself back at the drawing board after not receiving any offers of investment. However, Turner was able to turn things in her favor. The brand has even launched its own nonprofit initiative as a brand out of the brand to provide feminine hygiene products and support to underserved young girls and women.
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With modern designs that feel like effortless closet pieces, Clarissa lee Jewelry focuses on everyday elegance that can still standout in a crow. The brand’s pieces are made to layer or mix across different occasions without breaking the bank.
what started as a barrel gifted to Floyd Wheeler by his father has emerged into the brand we see today as Arthur Wheeler Spirits. As the first Black-owned bourbon distillery in Maryland, Arthur wheeler Spirits has made a name for themselves as they blend historic distilling practices with modern craft. The brand offers a range of over six drink options including bourbon, rum, vodka, and tequila that leave a lasting impression of drinking notes that you’ll have no choice but to toast to. After winning multiple awards of the last couple of years with multiple high scores coming from the 2025 London Spirits Competition, it’s safe to say this brand should be poured at your next event.
Parents are increasingly seeking natural personal care options for their children, and Play Pits is meeting that demand. The company offers aluminum and paraben-free deodorant for both kids and adults, providing an all-natural underarm care solution for families.
Founder and CEO Chantel Powell launched Play pits after struggling to find safe, effective deodorant for her own sons, who were active in sports. She began making her own products at home, and the demand quickly grew. Today, play Pits is a trusted brand for households nationwide looking for healthier hygiene options.
Powell’s focus on ingredient selection and appealing scents has resonated with parents. The brand’s success highlights a growing trend toward natural and mindful personal care, even for the youngest members of the family.
