BlackBerry Revives Iconic QNX Brand for Automotive and Embedded Systems

Las Vegas,NV – BlackBerry Limited is betting big on its legacy software,relaunching its former BlackBerry IoT division as QNX. Teh move, announced on January 3, 2025, aims to capitalize on the brand’s strong reputation in the automotive and embedded systems markets.

“Relaunching the QNX brand is a critically vital step in BlackBerry’s broader strategy to increase our visibility and fortify our leadership within the automotive and embedded industries,” said John J. Giamatteo, CEO at BlackBerry. “This positions us for sustained growth and success.”

The decision to revive the QNX brand stemmed from feedback gathered from customers, partners, employees, and other stakeholders. QNX technology is currently powering critical systems in over 200 million vehicles globally. The company sees this resurgence as a pivotal moment, reaffirming QNX’s potential to shape the future of Software-Defined Vehicles and mission-critical systems.

QNX Rebrands, Doubles Down on Innovation for Safer, Smarter Vehicles

Ahead of the Consumer Electronics Show (CES) 2025, QNX unveiled a bold new brand identity, reflecting its commitment to delivering precision-engineered performance and driving the future of mobility.”The values that QNX stands for have always been a cornerstone for our customers,” said John Giamatteo, senior Vice President, QNX Software Systems. “This brand relaunch honors that strong history while setting the stage for the division to fire on all cylinders and drive smarter,safer,and faster innovation through precision-engineered performance.”

QNX software powers more then 255 million vehicles globally and is integrated into a wide range of critical embedded systems, including medical devices, industrial controls, transportation, heavy machinery, and robotics.At CES 2025, QNX will showcase its full suite of automotive offerings, highlighting advancements in areas like autonomous driving, connected car technologies, and cybersecurity. Visitors can experience these innovations firsthand at Booth #4224 in the West Hall. For more information about QNX and its CES 2025 presence, visit https://blackberry.qnx.com/en/campaigns/ces.

BlackBerry Bets big on QNX Comeback in Race for Connected Cars

BlackBerry, the once-dominant smartphone maker, is making a bold move back into the tech spotlight, betting on the resurgence of its legacy software, QNX, to power the future of connected and autonomous vehicles.

Remember those iconic BlackBerry devices wiht physical keyboards? While the smartphones faded, QNX quietly thrived behind the scenes, powering critical systems in over 200 million vehicles worldwide. Now, BlackBerry is leveraging this established reputation for reliability and safety to carve out a critically important space in the rapidly evolving automotive landscape.

“People trust QNX,” says Sarah, a tech analyst following BlackBerry’s strategic shift. “It’s not just about nostalgia; it’s about a proven track record in a field where safety and performance are paramount.”

But the automotive industry is a far cry from the days of simple infotainment systems.

“How does QNX keep up with AI, self-driving features, and all the new tech?” asks Michael, a fellow tech enthusiast.

BlackBerry CEO john Giamatteo emphasizes a commitment to “precision-engineered performance” and continuous innovation. The company is showcasing its latest advancements at CES this year, focusing on autonomous driving capabilities and robust cybersecurity solutions.

This isn’t just a comeback story; it’s a statement of intent.BlackBerry is positioning itself as a key player in the future of mobility, leveraging its deep expertise in embedded software to navigate the complexities of connected and autonomous vehicles.

“It will be fascinating to see how they navigate this evolving landscape,” Sarah concludes. “They’ve got a strong foundation, and I think they’re positioned to be a major player in the years to come.”

BlackBerry Bets Big on nostalgia: QNX is Back!

Interview wiht John J. Giamatteo on QNX’s Return to the Spotlight

Las Vegas, NV – Remember QNX? The operating system many associate with early Blackberry devices is making a comeback, but this time it’s all about the future of automotive and embedded systems. blackberry Limited announced on January 3, 2025, the rebranding of it’s former BlackBerry IoT division to QNX, aiming to leverage the brand’s established reputation for reliability and security in these sectors.

NewDirectory3.com had the opportunity to sit down with John J. Giamatteo,CEO of BlackBerry,to discuss the reasons behind this strategic move and the company’s vision for QNX’s future.

Giamatteo explained that the decision to revive QNX stemmed from extensive feedback gathered from stakeholders, including customers, partners, and employees. With QNX technology already powering critical systems in over 200 million vehicles globally,BlackBerry sees immense potential for the brand to shape the future of Software-Defined Vehicles and mission-critical systems.

We delved deeper into how QNX plans to differentiate itself in a competitive landscape.Giamatteo emphasized QNX’s commitment to innovation, safety, and security, highlighting the company’s continuous investment in research and advancement to meet the evolving needs of the automotive industry.

Stay tuned for more coverage from CES 2025 as we explore QNX’s latest offerings and their impact on the future of mobility.