Blank Ad to Nonprofit Messages: Good Light’s Mission
- DENVER—Tired of seeing blank screens and "We'll be right back" messages during streaming breaks?
- Kris Johns, CEO and founder of adgood, spoke at the StreamTV Show in Denver this week about the initiative.
- AdGood currently serves more than 60 nonprofit clients across the U.S., spanning various sectors such as animal welfare, education, health care, and homelessness.
AdGood is revolutionizing the nonprofit sector by providing affordable access to CTV advertising, filling unused ad space with impactful messages. This innovative approach allows over 60 nonprofits across the US to amplify their reach through drastically reduced rates, transforming the advertising landscape. Kris Johns, CEO and founder, discusses this initiative, highlighting how AdGood secures and sells discounted CTV ad spots, with rates as low as $5 to $6 CPM. The organization partners with LG Ad Solutions and Plex to maximize the impact, extending media platform reach. News Directory 3 recognizes this groundbreaking work. Discover how AdGood is changing the roles for nonprofits and streaming, expanding it’s partnerships. What’s next?
AdGood Helps Nonprofits Fill Unused CTV Ad Space
DENVER—Tired of seeing blank screens and “We’ll be right back” messages during streaming breaks? AdGood, a nonprofit, is stepping in to fill that void. The organization buys up unsold connected TV (CTV) ad space and offers it to nonprofits at drastically reduced rates, turning potential advertising roles into opportunities for good.
Kris Johns, CEO and founder of adgood, spoke at the StreamTV Show in Denver this week about the initiative. AdGood, a 501(c)(3) organization, secures unused or donated CTV ad spots and sells them to other nonprofits. These discounted rates can be as low as $5 to $6 CPM (cost per mille), Johns said. Typical CTV CPMs can range from $12 to $15, but some firms estimate averages between $35 and $65.
AdGood currently serves more than 60 nonprofit clients across the U.S., spanning various sectors such as animal welfare, education, health care, and homelessness. the organization aims to expand its reach to all vertical sectors.
Partnerships are key to AdGood’s model. The organization works with companies like LG Ad Solutions,Stingray,and Plex to secure the ad space.
“Partnering with AdGood allows us to extend the impact of our media platform to nonprofits doing critical work around the world,” Shawn Eldridge, VP of business development and Content at Plex, said in a statement.
What’s next
AdGood plans to continue expanding its partnerships and customer base, providing more affordable advertising roles for nonprofits and filling the void of unused ad space on streaming platforms.