Blockbuster Alert: ‘Treasure Land at the Gate’ Unleashes Cinematic Gold with $200 Million Investment and a Staggering $1.36 Billion Box Office Haul

[The Epoch Times, 25 settembre 2024](Reported by Epoch Times reporter Tong Yijia) The action film “The Treasure in the Doorway” with an investment of 200 million yuan (same below) will be released on September 20, the first weekend after the Mid-Autumn Festival release. On the day of its premiere, it only grossed 700,000 yuan. As of September 24, the film’s box office in the five days after its release was only 1.36 million yuan. The film studio could only gross 460,000 yuan, destined to lose everything.

According to public information, “The Treasure in Front of the Door” stars Xiang Zuo, who is also the producer, and his wife Guo Biting. The film tells the story of the death of the director of a martial arts gym in Tianjin in 1920. The old director arranged for a disciple to take over before his death, and then various martial arts accidents occurred. According to mainland media reports, the film will be developed in 2021, completed in 2022, promoted in 2023, and released this year.

Although the film is directed by the famous screenwriter Xu Haofeng, known as the “light of modern martial arts”, and Liang Shaohong, Bruce Lee’s partner, serves as the action director, and before the film was released, Xiang Zuo also mobilized personal contacts to invite Zhang Yimou, Andy Lau, Wu Jing, Shen Teng, Hu Ge and other prominent celebrities shot a video to congratulate them. However, the film’s box office on its first day of release on the 26th was only 680,000. , ranking 9th in the daily box office ranking, accounting for 2.1% of the box office and 5.7% of the film production. Including zero-hour shows, the total box office only exceeds 700,000.

In this regard, the mainland media company “Dede Films” regretted: “Because it is a new film, and it is also a film directed by Xu Haofeng, it only grossed 700,000 on its opening day, not even a million. .” And so it was concluded that the film was “a death sentence in one day”.

Since the film’s total box office was only 1.34 million on the 4th day of its release and only 1.36 million on the 5th day of its release, netizens called it “too miserable”. DeDe Movie even said, “If this film was replaced, personally”. I also said that only Xiang Zuo would be eliminated and An Zhijie would play the lead role, I think the box office would not be too bad.”

According to local media reports, this new film, with an investment of up to 200 million, stars Xiang Zuo, An Zhijie, Tang Shiyi and Renke, and Xiang Zuo has also called on his wife Guo Biting;

Reports indicate that before the film was released, Xiang Zuo seemed confident when interviewed by reporters. He mentioned Donnie Yen’s “Ip Man” many times, saying that Donnie Yen’s acting skills were not recognized until after “Ip Man”. Therefore, he also has high hopes for “The Treasure House” and believes that his acting skills can also be brought The film will be a great opportunity for him.

Data from continental shelves shows that before the National Day, movie box offices were incredibly empty. Compared to this year’s summer and mid-autumn festivals, “it was not the coldest period, just colder.” On September 24, the total box office of the mainland’s theaters for the entire day was less than 20 million, and not a single new movie exceeded 5 million in a single day. The most anticipated blockbuster, “The Treasure at the Door,” only grossed 49,500 admissions in a single day, accounting for 0.7% of the movie schedule, and only 0.2% of the box office. It is estimated that it will be difficult for theaters to reschedule the film.

As of September 24, the total box office of “The Treasure Before the Door” in the five days after its release was only 1.36 million, and the final box office is expected to be no more than 2 million. If the film’s production cost exceeds 200 million, including advertising and distribution costs, the industry estimates that the film will lose at least more than 200 million, making it undoubtedly one of the biggest box office disasters this year.

Xiang Zuo, who has been dubbed the “Second Generation of the Most Powerful Stars”, participated in the actor’s professional artistic training inspirational reality show “Infinite Transcendence Class” this year, and his performance sparked heated discussions. In response to the troubles caused by his status as a “second-generation star”, he said that everyone’s impression of him is basically that of a “second-generation star who can fight”, labeling him “Xiang Huaqiang’s son” and “Guo Biting’s husband”, but he hopes that everyone knows “actor Xiang Zuo”.

Xiang Zuo, 40 years old this year, is the son of Xiang Huaqiang, a Hong Kong film and television tycoon who has been stationed in mainland China to invest in film in recent years, Xiang Huaqiang’s wife Chen Lan and his son Xiang Zuo’s wife Guo I bites are both Taiwanese. Xiang Zuo once said that since he started filming when he was 18, no one gave him the space to act because of his parents, which makes him feel like a useless person.

In fact, after playing a supporting role in Jet Li’s “Huo Yuanjia” and “The Legend”, Xiang Zuo quickly began to achieve success. His first film as a leading actor was “The Legend of the Gods”, which cost 500 million. Although the film gathered most of the stars of the Chinese entertainment industry to support it, the final box office was less than 300 million, making it a famous bad film in the history of cinema.

Responsible editor: Yang Ming