Blue Ivy & Rumi Carter’s Sweet Super Bowl Tradition with Jay-Z
- Santa Clara, California – February 8, 2026 – Jay-Z brought his daughters, Blue Ivy Carter, 14, and Rumi Carter, 8, to Super Bowl LX at Levi’s Stadium, continuing...
- The tradition began in February 2020, when Jay-Z captured a photo of Blue Ivy mid-air jump in the end zone.
- This year, Blue Ivy was joined by her younger sister, Rumi, for the playful photo opportunity.
Jay-Z Continues Super Bowl Tradition with Daughters Blue Ivy and Rumi
Santa Clara, California – – Jay-Z brought his daughters, Blue Ivy Carter, 14, and Rumi Carter, 8, to Super Bowl LX at Levi’s Stadium, continuing a heartwarming family tradition. The appearance came as Jay-Z spearheaded his seventh Super Bowl halftime show performance, this year featuring Bad Bunny.
The tradition began in , when Jay-Z captured a photo of Blue Ivy mid-air jump in the end zone. Despite a pause during the COVID-19 pandemic, the tradition resumed in with a masked Blue Ivy posing for a similar picture. Last year, in , the then-13-year-old Blue Ivy recreated the pose again in Las Vegas.
This year, Blue Ivy was joined by her younger sister, Rumi, for the playful photo opportunity. Rumi, who also gained attention during her mother Beyoncé’s “Cowboy Carter” tour, reportedly stole the spotlight with her adorable antics. Fans on social media expressed their delight at seeing the sisters enjoying the event together, with one TikTok user commenting, “Manager Blue and Choreographer Rumi continuing the tradition of the end zone jump 🥰.”
Social media users also noted a softer side of Jay-Z, with one commenter writing, “Jay loves being a girl dad for real.” The annual Super Bowl outing has become a cherished moment for the family, offering a glimpse into their personal lives amidst Jay-Z’s professional role as the NFL’s live music entertainment strategist – a position he’s held since .
Jay-Z’s involvement with the Super Bowl extends beyond selecting the halftime show performers. His company, Roc Nation, has been in charge of the annual halftime performance for the past seven years. The family’s presence at the game underscores the privileges that come with having international superstars as parents, allowing Blue Ivy and Rumi to experience these events firsthand.
While the focus was on Blue Ivy and Rumi, some fans expressed curiosity about seeing Jay-Z and Beyoncé’s eight-year-old son, Sir, who maintains a relatively low public profile. One fan on X (formerly Twitter) asked, “When are we seeing the boy?”
The Super Bowl appearance provided a rare and endearing look at the Carter family, blending Jay-Z’s professional commitments with cherished moments with his daughters. The tradition, now in its seventh year, continues to resonate with fans who appreciate the glimpse into the family’s bond.