Shopee Launches “Shopee Enables SMEs” Initiative to Empower Vietnamese Businesses

Shopee Company Limited has partnered with the Vietnam E-commerce Association (VECOM) to launch “Shopee Enables SMEs”, ‌a Corporate ​Social Responsibility (CSR) initiative aimed at supporting micro, small, and medium enterprises (SMEs) in Vietnam.

The program seeks to attract 100,000 SMEs nationwide, providing them with the ‍necessary skills ​and knowledge to develop their e-commerce capabilities⁣ and transform their businesses through technology.

Shopee ‍has collaborated with ⁣the Vietnamese government to ⁣offer e-commerce ​skills training to SMEs, reaching nearly 10,000 sellers last year through training​ workshops across the‍ country. Additionally,​ Shopee’s Local​ Seller Support Program has been expanded through the “Enabling Vietnam” initiative, supporting over 1,000 ⁤local manufacturers in ‌improving their logistics and distribution capabilities and increasing their product presence in ‍both domestic and export markets.

Currently,‌ over 90% of products on Shopee are supplied and sold by Vietnamese businesses. Furthermore, more than 350,000 SMEs and over 1,000 Vietnamese brands have ⁤been ⁤supported in developing‌ the⁢ ASEAN market through Shopee’s “Global Selling” ​program,​ helping to reduce the ⁤difficulties and costs incurred ‍when bringing products to the global market⁣ through⁣ e-commerce applications.

According ‌to the Vietnam E-commerce Index Report 2024 published by VECOM,‍ Vietnam’s ‍e-commerce sector continues‌ to ‍grow ⁣strongly, ‍with a growth ‌rate of ‌over 25% and a ‌scale of ⁢over 25 billion USD. However, most of the market is still concentrated in two economic centers, Hanoi and Ho Chi Minh​ City, leaving many ⁢small and‌ medium enterprises, business ​households,‌ and cooperatives across the country without‌ access‌ to ⁤effective e-commerce solutions.

Mr. ‍Bui ⁣Trung Kien, Vice President of VECOM, emphasized the importance of supporting SMEs in accessing and applying​ e-commerce effectively. To address this, VECOM and Shopee have‍ signed a‍ Memorandum of Understanding (MoU) to jointly implement ⁤the “Shopee Supports Micro, Small and Medium Enterprises” initiative.

Through this initiative, Shopee and VECOM will coordinate to train SMEs in​ e-commerce applications and digital marketing tools across 63 provinces and ​cities in ​Vietnam. The program aims to promote‌ widespread application and development ⁣of e-commerce in businesses and communities, narrowing the development gap between⁢ major cities and localities in terms ⁣of e-commerce development.

The first training course, “Shopee Supports Micro, Small and Medium Enterprises”, ​was launched⁢ in Hanoi, providing over 200 businesses and 100 students with ​essential knowledge and ⁤skills in e-commerce,‍ including:

• Basic knowledge of e-commerce
• Using digital marketing channels, including livestream,​ to‌ engage with customers and increase brand ⁢awareness
• Analyzing and optimizing sales performance
• Revenue growth through exports

By empowering SMEs⁢ with the necessary skills and knowledge, Shopee ⁤and VECOM aim to support the growth and‍ development of Vietnam’s​ e-commerce ‍sector, promoting economic development and reducing the digital divide between urban and rural areas.