Borderlands 4 Discounts: Pitchford Sparks Fan Backlash
- A screaming deal on Steam that discounts Borderlands 3 to $3 has given Gearbox CEO Randy Pitchford another chance to engage with fans, and...
- "Sales like this and Borderlands 3 showing up on console subscription programs took over 5 years from the game's launch to happen," Pitchford wrote on X.
- While some might see Pitchford's comment as innocuous, it touched a nerve with some fans, likely due to previous discussions about the potential price of Borderlands 4.
Randy Pitchford‘s comments regarding future Borderlands 4 discounts have ignited a strong reaction from the fan base. Following a Borderlands 3 sale, the Gearbox CEO’s remarks about the timeline for similar deals on new titles, including the Borderlands 4 release, sparked a debate among players. The discussion centers around pricing expectations and interaction tactics from the progress team. Some fans voiced concerns about potential costs for the new game, and others criticized Pitchford’s approach on social media; the $80 price tag had been previously discussed, creating tension. Read on for all the details on the Borderlands 4 pricing situation. For more breaking news and the latest from the gaming world,visit News Directory 3. Discover what’s next …
Randy Pitchford stirs Borderlands fans with Borderlands 4 comment
Updated June 27, 2025
A screaming deal on Steam that discounts
Borderlands 3 to $3 has given Gearbox CEO Randy Pitchford
another chance to engage with fans, and perhaps predictably, ruffle
some feathers. the sale,one of the best in the 2025 Steam Summer Sale,
prompted Pitchford to comment on social media about the timeline for
similar discounts on future titles.
“Sales like this and Borderlands 3 showing up on console
subscription programs took over 5 years from the game’s launch to
happen,” Pitchford wrote on X. “Take advantage when it’s here!” He then
added, “And to set expectations, it will be even longer before this kind
of thing happens in the next cycle with
Borderlands 4.”
While some might see Pitchford’s comment as innocuous, it touched a
nerve with some fans, likely due to previous discussions about the
potential price of Borderlands 4.
Earlier this year, Pitchford floated the idea of an $80 price tag for
Borderlands 4, which led to heated exchanges with fans online.While the $80 price did not materialize, the memory appears to linger for
some.
Responses to Pitchford’s recent message varied. some criticized his
communication style.
Tanner_AZ303 wrote, “you and your team make some of my favorite games,
but you make it really hard to like you when you spit crap out like this.
It’s like you never learn.” Alacod1 added, ”I swear he is absolutely
terrible at marketing. Why did this need to be said like this?”
Othre users on X accused the Borderlands series of being “spyware,”
referencing a recent change to Take-Two Interactive’s EULA that sparked
a review-bombing campaign.
Pitchford has engaged with both positive and negative comments, clarifying
his position and, at times, playfully sparring with users.
What’s next
While the impact of Pitchford’s social media activity on the future
success of Borderlands 4 remains to be seen, the exchange
highlights the ongoing tension between developers and fans regarding game
pricing and communication.