Brandmate: Trade Focus
- ESSEN, Germany – Brandmate, a networking event focused on brands, licenses, and trade, will feature a new "Retail Day" during its upcoming event June 25-26 at the Zeche...
- The event's opening day will feature a program under the theme "Brands for Future," encouraging attendees to explore innovative perspectives.
- Annie Reischmann of Next MDR and Viktoria Rode from Rode Consulting will discuss the challenges and opportunities presented by AI for brands and companies.
Brandmate to Host Inaugural ‘Retail Day’ at Essen Zeche Zollverein
Table of Contents
- Brandmate to Host Inaugural ‘Retail Day’ at Essen Zeche Zollverein
- Brandmate’s Inaugural ‘Retail Day’: Yoru Burning questions Answered
- What is Brandmate and What’s Happening at Their Upcoming Event?
- Who Should Attend the Retail Day?
- What is the “Brands for Future” Theme All About?
- What Topics Will Be covered During the “Brands for Future” Program?
- Who are Some of the Key Speakers at the “Brands for Future” Event?
- What is the Focus of the ”Retail Day”?
- What Can I Expect from the “Brands for Retail” morning Session?
- What’s on the Agenda for the Afternoon of Retail Day?
- What Happens During the Roundtable Discussions?
- What Specific challenges & Solutions Will Be Discussed in the roundtable Sessions?
- Where Can I Find More Information About the Brandmate Event?
- Key Takeaways: What to Expect at Brandmate’s Inaugural ‘Retail Day’
ESSEN, Germany – Brandmate, a networking event focused on brands, licenses, and trade, will feature a new “Retail Day” during its upcoming event June 25-26 at the Zeche Zollverein in essen. the initiative, aimed at decision-makers in the retail sector, is being organized in collaboration with Licensing International Germany.
‘Brands for Future’ Theme to Kick Off Event
The event’s opening day will feature a program under the theme “Brands for Future,” encouraging attendees to explore innovative perspectives. Discussions will cover a range of topics, including artificial intelligence, cultural marketing, co-creation strategies, and emerging trends in the action business. Industry experts will offer insights and inspiration for community engagement through licenses and brands.
Annie Reischmann of Next MDR and Viktoria Rode from Rode Consulting will discuss the challenges and opportunities presented by AI for brands and companies. A subsequent segment, “Brands for Mates,” will explore new approaches to community building and engaging subcultures. Bruno Kollhorst from the technicians will illustrate how health insurance providers can connect with younger demographics using gaming culture as an exmaple. A panel discussion featuring Annette Kunze (Banijay), Mikkel Robrahn (Yvolve), Jonas Konrad (CE Community Edition), and Carol Rapp (Merz Verlag) will examine the roles of fandoms, “kidults,” and collector cultures.
Retail day to Focus on Future of Trade
The “Retail Day” format is designed to provide insights for the future of retail.The morning session, “Brands for Retail,” will commence with a presentation by Ute Stauss on “The Power of Licensing – How Brand Licenses Make the Difference,” which will include current market data. Trade advisor Frank Rehme will then advocate for greater innovation in the retail sector. Market researchers will present a study highlighting success factors for licenses in the trade, and Jakob Neise will introduce his new social retail store concept. Mogen’s Link Schmidt will conclude the morning with a discussion on the importance of creating a positive atmosphere in retail environments.
Roundtable Discussions for Retail Representatives
The afternoon will feature exclusive roundtable sessions for registered sales representatives. Participants will engage in four 30-minute workshops with industry experts, including Professor Carsten Kortum and Florian Berger, to address key challenges and solutions in the trade. Best practise examples and business models will be presented, and opportunities for growth in the licensing business will be explored.
Brandmate’s Inaugural ‘Retail Day’: Yoru Burning questions Answered
What is Brandmate and What’s Happening at Their Upcoming Event?
brandmate is a networking event that centers around brands, licenses, and trade. From June 25-26,2024,they’re hosting an event at the Zeche Zollverein in Essen,Germany,and it’s set to feature a new “Retail Day” geared toward decision-makers in the retail sector. This inaugural event is being organized in collaboration with Licensing International Germany.
Who Should Attend the Retail Day?
The Retail Day is specifically aimed at decision-makers within the retail sector.This includes sales representatives and other professionals involved in the trade.
What is the “Brands for Future” Theme All About?
The opening day of the event kicks off with the “Brands for Future” theme. This is designed to encourage attendees to explore innovative perspectives on the future of branding.
What Topics Will Be covered During the “Brands for Future” Program?
discussions under the “Brands for Future” banner will cover a diverse range of topics including:
Artificial intelligence
Cultural marketing
Co-creation strategies
Emerging trends in the action business
Who are Some of the Key Speakers at the “Brands for Future” Event?
Several industry experts will be sharing their insights. Key speakers include:
Annie Reischmann of Next MDR
Viktoria Rode from Rode Consulting
Bruno Kollhorst from the technicians
Annette Kunze (Banijay)
Mikkel Robrahn (Yvolve)
Jonas Konrad (CE Community Edition)
Carol Rapp (Merz Verlag)
Ute Stauss
Frank Rehme
Jakob Neise
Mogen’s Link Schmidt
Professor Carsten Kortum
Florian Berger
What is the Focus of the ”Retail Day”?
The ”Retail Day” is designed to provide insights into the future of retail and the success factors that are driving the industry forward. This includes the morning session, “Brands for Retail.”
What Can I Expect from the “Brands for Retail” morning Session?
The morning session,”Brands for Retail,” includes a range of informative presentations and discussions:
A presentation by Ute Stauss on “The Power of licensing – How Brand Licenses make the Difference,” which will include current market data.
Trade advisor Frank Rehme will advocate for greater innovation in the retail sector.
Market researchers will present a study highlighting success factors for licenses in the trade.
Jakob neise will introduce his new social retail store concept.
Mogen’s Link schmidt will conclude the morning with a discussion on the importance of creating a positive atmosphere in retail environments.
What’s on the Agenda for the Afternoon of Retail Day?
The afternoon will feature exclusive roundtable sessions for registered sales representatives.
What Happens During the Roundtable Discussions?
Participants will engage in four 30-minute workshops led by industry experts. These workshops will focus on addressing key challenges and finding solutions in the trade. These sessions will also cover best practice examples, business models, and opportunities for growth in the licensing business.
What Specific challenges & Solutions Will Be Discussed in the roundtable Sessions?
The roundtable sessions will focus on key challenges in the retail trade,with presentations of potential solutions.
Where Can I Find More Information About the Brandmate Event?
you can find more information at brandmate.events.
Key Takeaways: What to Expect at Brandmate’s Inaugural ‘Retail Day’
| Area | Description |
| —————— | ————————————————————————————————————————————————————————————————————————————- |
| Focus | Future of retail, licensing, and brand strategies. |
| Target Audience | Retail decision-makers, sales representatives, and professionals in the brands and licensing industries. |
| Key Themes | “Brands for future,” AI, community engagement, licensing, innovation in retail. |
| Highlights | Presentations by industry experts, roundtable discussions, exploration of new retail concepts, focus on community building through brands, and insights on creating positive retail environments. |
| Location | Zeche Zollverein, Essen, Germany
| Date | June 25-26, 2024 |