Brentford FC & Cazoo: New Sleeve Sponsor Deal
Brentford FC kicks off a new chapter with Cazoo, solidifying the online car retailer as the club’s official sleeve partner. Starting with the 2025-26 season, the Cazoo logo will prominently appear on all men’s first team kits, B team kits, women’s team kits, adn academy team kits, enhancing brand visibility and boosting brand engagement. This strategic move builds upon the existing collaboration with MOTORS, aligning two dynamic brands. Discover how this expanded partnership amplifies the marketing strategy for both Brentford FC and Cazoo, as highlighted in this News Directory 3 update. Discover what’s next for the team.
Cazoo Becomes Brentford FC’s Official Sleeve partner
Updated June 18, 2025
Brentford FC, a Premier League team, has announced a new sponsorship deal with Cazoo, a leading online car retailer in the United Kingdom. Cazoo will become the club’s official sleeve partner as part of this agreement, enhancing the partnership role in the upcoming season.
Beginning in the 2025-26 season, the Cazoo logo will be featured on the sleeves of all men’s first team playing and training kits. This extends to Brentford’s men’s B team, women’s teams, and academy teams’ shirts, increasing brand visibility and brand engagement.
The move builds upon Brentford’s existing collaboration with MOTORS, which began in 2024. MOTORS shifted it’s placements to Cazoo earlier this year, leveraging the partnership’s success and boosting reach for the Cazoo brand. this realignment unites Brentford and Cazoo, two companies with a disruptive approach in their respective markets, enhancing the marketing strategy.
🚗 @cazoohelp 🤝 Brentford FC
Cazoo will feature on the sleeve of all playing and training kit for our men’s first team from the start of the 2025/26 season,and also securing placement on our men’s B team,women’s teams and academy teams kits
— Brentford FC (@BrentfordFC) June 17, 2025
Fran Jones, Brentford Commercial director, expressed enthusiasm for the expanded partnership. “This partnership continues to grow and go from strength to strength,” Jones said. “I’m delighted that cazoo has agreed to become the sleeve partner for our men’s first team and will feature on the kits for our men’s B team, women’s teams and academy teams.”
Lucy Tugby, Marketing Director at Cazoo, echoed this sentiment. “We’re thrilled to have this prospect to expand our partnership with Brentford,” Tugby said. “The message to football fans and our car dealer partners is clear: Cazoo is back, now in a new incarnation as a used car digital marketplace.”
What’s next
Brentford plans to launch new kits and training wear for the 2025-26 season soon, including a special home shirt celebrating 100 years of the club’s iconic red and white stripes. Cazoo will be prominently featured as part of this milestone.